NESCAFÉ HEADSTART

NESCAFÉ IS AN ICONIC BRAND KNOWN ACROSS THE GLOBE FOR ITS QUALITY COFFEE, YET MILLENNIALS AREN’T REALLY BUYING INTO IT.

HOW DO WE ENGAGE THEM TO CHOOSE NESCAFÉ RATHER THAN AN ALTERNATIVE?

 

the insight

Millennials don’t want to follow the path that’s been laid out for them – they want to make their own, better way in life.

client

Nescafé

project

Nescafé Headstart

the idea

A platform designed to give young Australians a $15,000 kick start to turn an idea, big or small, into a reality.

the interactions
owned

Owned

  • Website
  • Social
  • Facebook
  • YouTube
  • Event Activation
  • POS
earned

Earned

  • Social
  • PR
  • Influencer
  • WOM
  • Sampling
paid

Paid

  • Facebook
  • YouTube
  • Display
  • Influencer
content-image-2
the results

600

Online applications

300%

Increase in entries from previous Headstart campaign

19,500

Campaign Votes

Has now been trademarked internationally