NESCAFÉ IS AN ICONIC BRAND KNOWN ACROSS THE GLOBE FOR ITS QUALITY COFFEE, YET MILLENNIALS AREN’T REALLY BUYING INTO IT.
HOW DO WE ENGAGE THEM TO CHOOSE NESCAFÉ RATHER THAN AN ALTERNATIVE?
Millennials don’t want to follow the path that’s been laid out for them – they want to make their own, better way in life.
A platform designed to give young Australians a $15,000 kick start to turn an idea, big or small, into a reality.
- Event Activation
Increase in entries from previous Headstart campaign
Has now been trademarked internationally