UTS. The Further You Come, The Farther You’ll Go

UTS HAS A BOLD VISION TO BE A WORLD-LEADING UNIVERSITY OF TECHNOLOGY. WITH STATE-OF-THE-ART CAMPUSES AND FACILITIES, UTS PREPARES STUDENTS TO BECOME GLOBAL THINKERS, LEADERS AND INNOVATORS.

HOW DO WE ENGAGE WITH A GLOBAL AUDIENCE TO ESTABLISH UTS AS THE BEST PLACE FOR OVERSEAS STUDY WHEN IT DOESN’T HAVE THE GRAVITAS OF THE AUSTRALIAN SANDSTONE UNIVERSITIES?

 

the insight

International students want to be internationally marketable, but are concerned about how they will cope so far away from home.

client

UTS

project

The Further You Come, the Farther You'll Go.

the idea

Geo-targeted creative was developed to promote the international marketability UTS offered its students, while also working to bridge the distance between Australia and international students’ homes.

content-image-3
the interactions
owned

Owned

  • Website
  • eCRM
  • Facebook
  • YouTube
earned

Earned

  • Alumni engagement and advocacy
  • Social
  • PR
paid

Paid

  • Facebook
  • Search (Google and Baidu)
  • Programmatic Display
content-image-2
the results

2,600

students registered within first 6 months