
Emporia Maxima
Maxima gets you out of any mess
Emporia are a brand traditionally known for their high quality toilet tissue products.
How do we create interest in emporia’s newest product to the market, Maxima 4-ply paper towels?
Objectives
Generate consumer interest and drive market entry for Emporia’s Maxima 4-ply paper towels by showcasing their superior absorbency and effectiveness, ensuring the brand stands out in the crowded paper towel market with a memorable and engaging campaign.
Insight
People already understand what paper towels are used for, our audience simply want to see a paper towel that works.
the idea
We created a highly entertaining and memorable campaign to demonstrate the superior absorbency power of Maxima, making our audience smile when they spy it on the shelf.
The Results
762,563
video views
25%
click through rate
31%
engagement rate
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