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Emporia Maxima

Maxima gets you out of any mess

Emporia are a brand traditionally known for their high quality toilet tissue products.

How do we create interest in emporia’s newest product to the market, Maxima 4-ply paper towels?

Objectives

Generate consumer interest and drive market entry for Emporia’s Maxima 4-ply paper towels by showcasing their superior absorbency and effectiveness, ensuring the brand stands out in the crowded paper towel market with a memorable and engaging campaign.

Insight

People already understand what paper towels are used for, our audience simply want to see a paper towel that works.

the idea

We created a highly entertaining and memorable campaign to demonstrate the superior absorbency power of Maxima, making our audience smile when they spy it on the shelf.

The Results

762,563

video views

25%

click through rate

31%

engagement rate

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