TONI&GUY. WEBSITE

TONI&GUY ARE GLOBALLY RENOWNED FOR CLIPPING THE BOUNDARIES IN THE WORLD OF HAIRDRESSING.

HOW DO WE CREATE A COHERENT AND UNIFIED DIGITAL IDENTITY FOR THEIR 52 FRANCHISE STORES ACROSS AUSTRALIA?

 

the insight

Our hair is a statement of who we are, we all want to feel that “our” salon is unique. We needed to design a website that enabled each franchise to display its personality while still keeping unity and clarity in the information provided.

client

Toni&Guy

project

Website

the idea

To drive more customers from site to salon, we designed an uncluttered website layout that put key information at visitor's fingertips. We also created a template that allowed each salon to present themselves with clarity and panache.

content-image-3
the interactions
owned

Owned

  • Website
  • eCRM
earned

Earned

  • Social
paid

Paid

  • None
the results

32,000

Average users per month

25%

Increase in dwell time

9%

Increase in mobile visitors

20%

Decrease in bounce rate