YouWines. Wine for the Digital Generation
WINES HAVE PERSONALITIES JUST LIKE PEOPLE DO. WHAT YOU DRINK IS A STATEMENT OF WHO YOU ARE.
HOW DO WE SPARK INTEREST IN A BEVERAGE THAT SEEMS COMPLICATED AND OUT OF REACH TO MILLENNIALS?
client
YOU Wines
project
Wine for the Digital Generation
the interactions
Owned
- Website
- Facebook
- Instagram
- Magazine
- POS
Earned
Paid
- Facebook
- POS
- Print
- Event Activation
- Sponsorship
the results
Launched in Coles and Woolworths in Australia
Awarded
Won Australian Business Award for New Product Innovation