YouWines. Wine for the Digital Generation
WINES HAVE PERSONALITIES JUST LIKE PEOPLE DO. WHAT YOU DRINK IS A STATEMENT OF WHO YOU ARE.
HOW DO WE SPARK INTEREST IN A BEVERAGE THAT SEEMS COMPLICATED AND OUT OF REACH TO MILLENNIALS?
Wine for the Digital Generation
- Event Activation
Launched in Coles and Woolworths in Australia
Won Australian Business Award for New Product Innovation