YouWines. Wine for the Digital Generation

WINES HAVE PERSONALITIES JUST LIKE PEOPLE DO. WHAT YOU DRINK IS A STATEMENT OF WHO YOU ARE.

HOW DO WE SPARK INTEREST IN A BEVERAGE THAT SEEMS COMPLICATED AND OUT OF REACH TO MILLENNIALS?

 

client

YOU Wines

project

Wine for the Digital Generation

content-image-3



the interactions
owned

Owned

  • Website
  • Facebook
  • Instagram
  • Magazine
  • POS
earned

Earned

  • Social
  • Influencer
  • PR
paid

Paid

  • Facebook
  • POS
  • Print
  • Event Activation
  • Sponsorship
the results

Launched in Coles and Woolworths in Australia

Awarded

Won Australian Business Award for New Product Innovation