Nov 09, 2016
As customers flit between online and offline dimensions, brands scramble to keep up. It's become a strategic marketing imperative to provide a seamless and effortless customer experience across online and offline customer touchpoints.
Crystal Robinson- Carroll
Business Management Executive
Oct 19, 2016
Unique in their primarily digital access to the world around them, they have a new threshold of behaviours and beliefs differing from the currently-hot Gen Y target. Though young, this generation already holds a strong economic influence, and brands are truly missing an opportunity if they haven't already begun to market directly to these individuals.