Russell Turner
Strategy Director
Design
09.11.2016
Remember Your Brand When Designing Your Customer Experience
Nov 09, 2016
As customers flit between online and offline dimensions, brands scramble to keep up. It's become a strategic marketing imperative to provide a seamless and effortless customer experience across online and offline customer touchpoints.
Crystal Robinson- Carroll
Business Management Executive
Design
19.10.2016
Spotlight on Gen Z: the Generation your Brand May be Missing
Oct 19, 2016
Unique in their primarily digital access to the world around them, they have a new threshold of behaviours and beliefs differing from the currently-hot Gen Y target. Though young, this generation already holds a strong economic influence, and brands are truly missing an opportunity if they haven't already begun to market directly to these individuals.