REBORN
Advertising
04.01.2023
How a full service digital marketing and advertising agency can help you work smarter
Jan 04, 2023
As a brand manager, you may be familiar with the benefits of working with agencies for all areas of your marketing needs. A web agency for your website, a digital marketing for your Facebook and Google ads, Media Agency for your Traditional advertising and of course an advertising agency for your Creative. Such a mix […]
REBORN
Advertising
04.01.2023
The danger of AI and what to look out for when using ChatGPT
Jan 04, 2023
In recent years, chatbots have become increasingly advanced and capable of generating a wide range of original material. One such chatbot, ChatGPT, has garnered significant attention for its capabilities. Developed by OpenAI as part of its GPT-3.5 series, ChatGPT is a large language model that ingests data from the internet and uses reinforcement learning to […]
REBORN
Advertising
04.01.2023
How Brands Grow by Byron Sharp: A Simple Review
Jan 04, 2023
In “How Brands Grow,” marketing guru Byron Sharp provides an innovative perspective on the topic, one that is grounded in hard numbers. The book questions traditional marketing assumptions and provides a unique viewpoint on how to establish and manage a brand in today’s competitive marketplace. In this analysis, we will go further into Sharp’s major […]
REBORN
Advertising
01.01.2023
Revolutionary ChatGPT Technology Set to Transform FMCG Marketing in 2023: Are You Ready?
Jan 01, 2023
With the growth of social media, influencer marketing, and AI technology, the marketing environment for Fast Moving Consumer Goods (FMCG) businesses has been continually evolving over the last several years. It is possible that chatGPT may soon become a game-changer in the marketing of consumer packaged goods. So, what exactly is chatGPT, and how might […]
REBORN
Advertising
18.12.2022
How will ChatGPT change digital marketing?
Dec 18, 2022
The internet is teeming with news about ChatGPT, so our team decided to ask the AI itself what it anticipated and why it is such a huge deal. We’ll discuss it in a different piece, but the picture above was also created by AI using Mid Journey to symbolise itself and its influence on the […]
REBORN
Advertising
27.01.2022
How virtual reality is transforming marketing
Jan 27, 2022
Virtual reality (VR) is not new tech, but it has gained traction in recent years. By 2024, the VR market is predicted to increase at an exponential rate, thanks to recent advancements in the gaming industry, which have helped it find its way into more people’s homes. However, even the marketing industry has been exploring […]
REBORN
Advertising
27.01.2022
Using augmented reality in your marketing campaigns
Jan 27, 2022
While Augmented reality isn’t a new technology, it’s gaining momentum as technology companies like Meta, promote their focus on developing devices that will enable mainstream consumer access to the technology. As consumers’ needs tend to evolve as technology advances, marketing activities can be adapted to match those changes, and augmented reality (AR) promises to provide […]
REBORN
Advertising
27.01.2022
How have businesses used augmented reality in their digital marketing campaigns?
Jan 27, 2022
Augmented reality (AR) is a growing trend in marketing and sales that allows companies to provide clients with new experiences while utilising the convenience of their mobile devices. Brands are incorporating this technology into their digital marketing efforts to give customers a taste of what to anticipate from purchasing the item or service. Brands and […]
THE REBORN SOCIAL TEAM
Trend Spotting
09.09.2021
September 2021 | Social you should know
Sep 09, 2021
Here are the latest social media trends & updates you might have missed in the past fortnight: Linkedin LinkedIn is ending its short-lived experiment with LinkedIn Stories by the end of September, after it failed to catch on among the professional social media set. LinkedIn is now looking to replace Stories to make way for richer video creation features, joining […]
THE REBORN SOCIAL TEAM
Trend Spotting
26.08.2021
August 2021 | Social you should know
Aug 26, 2021
Here are some social media trends & updates you might have missed in the past fortnight: Facebook Facebook has published a new Christmas Marketing Guide for marketers in Australia and New Zealand to help guide their strategic planning, and map out a more effective approach based on key shopping behaviours and events. Facebook announced it has started testing ‘Facebook […]
Andrew Thomas
Creative Director UK
Advertising
26.08.2021
Innovative Marketing Strategies For Travel & Tourism Brands
Aug 26, 2021
The travel and tourism industry remains one of the biggest economic sectors in the world despite a tumultuous couple of years dealing with hard-hitting challenges. As we look forward to the future, businesses are starting to think about marketing strategies for travel and tourism brands to cut through the noise and stand out from the […]
Russell Turner
Strategy Director
Branding
26.08.2021
Maximising Brand Value & CX
Aug 26, 2021
If you’re running a business, chances are you have to conceptualise and execute new brand marketing strategies on a regular basis. In order to drive growth and run a successful campaign, it’s essential to consider two key components of the marketing toolkit — CX and BX, also known as “customer experience” and “brand experience”. Before […]
REBORN
Advertising
13.11.2020
Why Is a Full-Service Digital Creative Agency Important?
Nov 13, 2020
How does a business choose the right digital marketing agency to hire in 2020? Social media attracts a wealth of potential customers, with Facebook hosting 2.6 billion active users alone. Sixty per cent of mobile owners use Google’s search results to make a business contact. Website and social media advertising are crucial to reach new […]
The REBORN Social Team
May updates
Advertising
12.12.2018
Diary of a Designer Intern
Dec 12, 2018
This small insight into the advertising industry has given me so much knowledge and inspiration, and I can now truly envisage myself pursuing a career in this direction.
The REBORN Social Team
April Updates
Advertising
07.11.2018
Innovative Marketing Strategies
Nov 07, 2018
We’ve picked five of our favourite destination campaigns from around the world that pushed boundaries this year—displaying marketing innovation at its best.
REBORN
Uncategorised
26.08.2018
Award-Winning Digital Marketing & Creative Agency Sydney
Aug 26, 2018
REBORN is an award-winning digital creative agency based in Sydney, Australia. We combine creative marketing strategies with digital media and technology to find the digital sweet spots and gaps within your sales funnel and work with you to drive your brand’s scalable and sustainable growth. Most importantly, with almost 20 years of award winning digital and creative marketing experience […]
The REBORN Social Team
April Updates
Advertising
18.04.2018
Best Social Media Sites of the Year
Apr 18, 2018
April is off with a bang after an interesting Facebook month! Don't miss out on the monthly 'Social you should know' updates.
The REBORN Social Team
February Updates
Advertising
18.04.2018
February 2018 | Social You Should Know
Apr 18, 2018
February was filled with fun and craic. Don't miss out on the monthly 'Social you should know' updates.
The REBORN Social Team
January Updates
Advertising
18.04.2018
January 2018 | Social You Should Know
Apr 18, 2018
January kicks off with some really interesting social updates. Don't miss out on the monthly 'Social you should know' updates.
The REBORN Team
the REBORN team
Trend Spotting
14.12.2017
‘Tis the season
Dec 14, 2017
What a year it’s been! As we’re closing in on the end of 2017, we’d like to thank everyone for all the hardwork and support we’ve had. So - to show our appreciation - we’ve created a short series to help spread the festive cheer.
Madeleine Venga
Social Intern
Advertising
15.02.2017
Diary of a Social Media Intern
Feb 15, 2017
I've resigned from my job working in a law firm to pursue a job or any type of experience in Marketing. I'm sure its luck but I managed to get myself an internship at a Digital Marketing Agency.
Bronte Wilson
Art Director
Advertising
01.02.2017
Hey LinkedIn, Squeeze This
Feb 01, 2017
Dear myself, two years ago. Listen up. Talent is cool. Talent is great. Talent is important, but it ain't as important as hard work and an eagerness to get amongst it.
Nikki Gatland
People & Culture Manager
Trend Spotting
19.01.2017
New Year, New You. The Work Edition
Jan 19, 2017
We all remember the excitement we felt when we received our current job offer, full of eagerness and gratefulness to be given the chance to work. However, fast forward a year or two, and some of us begin to feel quite the opposite, uninspired, demotivated and annoyed we even have to work.
Andrew Thomas
Creative Director UK
Branding
10.01.2017
Branding Tips For Fast Moving Consumer Goods (FMCG)
Jan 10, 2017
The term 'branding' is often confused with a visual identity. We've come a long way from burning our products with hot irons, but some companies still think their brand is their visual mark. Below are some points to help you think differently.
Marie Powichroski
Junior Business Manager
Branding
22.12.2016
How Brands Can Cut Through The Christmas Clutter
Dec 22, 2016
'Tis supposedly the season of sharing joy and laughter with the ones we love, yet never are the airwaves crammed with more messages of soulless and shameless consumerism than Christmas.
Ellis Van Der Wulp
Content & Community Manager
Trend Spotting
29.11.2016
The Not-So Secret Weapon of Social Influence
Nov 29, 2016
Influencer Marketing is hotter than ever. With ad-blockers making it increasingly hard for brands to reach and engage their audience, the social media influencer is advertising's not-so secret weapon.
Keith Macpherson
Designer
Technology
24.11.2016
Follow The Audience Into Creative Depths
Nov 24, 2016
The advertising space is so crowded now with so many different forms of media that it has become a little overwhelming. Not just for our audiences, but for the creators too: in such a busy space, how do we grab our audience's attention?
Ellis Van Der Wulp
Content & Community Manager
Technology
17.11.2016
The Universal Inbox
Nov 17, 2016
Facebook has called it 'The Evolution of Conversation'. From sharing photos with friends to voicing consumer enquiries, people worldwide now prefer chat apps over other forms of conversation.
Russell Turner
Strategy Director
Design
09.11.2016
Brand Design & Customer Experience
Nov 09, 2016
As customers flit between online and offline dimensions, brands scramble to keep up. It's become a strategic marketing imperative to provide a seamless and effortless customer experience across online and offline customer touchpoints.
Crystal Robinson- Carroll
Business Management Executive
Design
19.10.2016
Spotlight on Gen Z: the Generation your Brand May be Missing
Oct 19, 2016
Unique in their primarily digital access to the world around them, they have a new threshold of behaviours and beliefs differing from the currently-hot Gen Y target. Though young, this generation already holds a strong economic influence, and brands are truly missing an opportunity if they haven't already begun to market directly to these individuals.
Nikki Gatland
People & Culture Manager
Trend Spotting
13.10.2016
The Key Ingredient to a Great Company Culture
Oct 13, 2016
Culture is a word thrown around a lot, but contrary to popular belief it's not all about nights out on the boss, and boozy parties.
Madeleine Jönsson
Creative Intern
Technology
28.09.2016
A Snap Shot of Snap Specs
Sep 28, 2016
When Instagram Stories launched early last month in a shameless copycat approach to Snapchat Stories, it was made clear that Snapchat's next move would have to be a bold one.
Russell Turner
Strategy Director
Technology
27.09.2016
How Technology Exposes Advertising’s Lethal Gene
Sep 27, 2016
Since Charles Darwin penned On the Origin of Species back in 1859, terms like natural selection have become part of our lexicon. I want to use the evolution metaphor to consider what's happening to advertising today.
Mark Rosenberg
Copywriter
Technology
15.09.2016
The Magic is in the Medium
Sep 15, 2016
Great work should take channels into account. In today's digital world it's more important than ever. In 2016 brands have a plethora of options to engage audiences. Sure, campaigns can be shoehorned into multiple mediums, but a blanket approach won't equal attention. To take advantage of today's technology ideas should align with the platform.
Ellis Van Der Wulp
Content & Community Manager
Trend Spotting
06.09.2016
360° Immersive Video
Sep 06, 2016
Few trends have impacted social media like virtual reality has. Digital prophets predicted the explosion of VR in social media use for 2016 and it didn't take long for brands to delve in.
REBORN
Advertising
02.07.2015
MeinCoke: Coca-Cola’s Automated Twitter Campaign Proves to Be A Struggle.
Jul 02, 2015
Coca-Cola has been forced to suspend their recent twitter advertising campaign entitled #MakeItHappy after a prank by Gawker.com tricked the soda company into inadvertently re-tweeting large portions of Adolf Hitler’s infamous autobiographical manifesto Mein Kampf. The campaign was launched during the Super Bowl last Sunday and according to Coco-Cola its aim was to “tackle the […]