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Bottle-O. Your Events hero.

INDEPENDENT BRANDS AUSTRALIA (IBA) IS FOCUSED ON SECURING LONG-TERM SUSTAINABILITY FOR INDEPENDENT ALCOHOL RETAILERS. UNDER THIS UMBRELLA, THE COMPANY OWNS THE BRAND THE BOTTLE-O.

THE SUMMER FESTIVE PERIOD IS ONE OF THE MOST IMPORTANT PERIODS FOR ALCOHOL RETAILERS. HOW DO WE STAND OUT WITH A SUMMER CAMPAIGN THAT PUTS THE BOTTLE-O AT THE FOREFRONT OF CONSUMER MINDS?

 

client

IBA

project

Summer Campaign

the interactions
owned

Owned

  • Facebook
  • Website
  • eDM
earned

Earned

  • Social
  • PR
paid

Paid

  • Facebook
content-image-2
the results

92.5%

Increase in website visits

+766%

Social referrals to website

2.1 Million

Campaign Impressions

658,000

Video views

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