IBA
Bottle-O: Your Events Hero
Independent Brands Australia (IBA) is focused on securing long-term sustainability for independent alcohol retailers. Under this umbrella, the company owns the brand The Bottle-O.
Objectives
Position The Bottle-O as the essential destination for all summer event needs, making it top-of-mind for consumers seeking to enhance their festive celebrations.
Insight
The key to celebrating all summer festivities is a drink shared with friends.
The idea
We created fun animations and illustrations that showcase The Bottle-O as the place that can make anyone a ‘Summer Hero’ at parties and gatherings.
Our Approach
By leveraging engaging animations and illustrations, the campaign aims to highlight The Bottle-O’s role in elevating any party or gathering, ultimately driving foot traffic and increasing sales during the crucial summer period.
The Results
92.5%
Increase in website visits
+766%
Social referrals to website
2.1 million
Campaign impressions
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