IBA
Cellarbrations: The Difference Between
Independent Brands Australia (IBA) is focused on securing long-term sustainability for independent alcohol retailers. Under this umbrella, the company owns the brand Cellarbrations.
Objectives
Elevate Cellarbrations as the premier choice for enhancing summer celebrations, distinguishing it as the go-to retailer for turning good times into unforgettable experiences.
Insight
The key to celebrating all summer festivities is a drink shared with friends.
The idea
We created fun animations and illustrations that showcase Cellarbrations as the place to help you achieve the difference between a good time and an even better celebration.
Our Approach
Through captivating animations and illustrations, the campaign will underscore Cellarbrations’ unique ability to elevate any event, aiming to boost consumer engagement and drive sales throughout the summer festive season.
The Results
2.2 MILLION
Campaign Impressions
+78.5%
Increase in website visits
+277.6%
Social referrals to website
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