NESCAFÉ, AN ALREADY TRUSTED BRAND IN COFFEE, NEEDED PEOPLE TO SEE THEIR NEW RANGE AS SOMETHING OTHER THAN JUST ANOTHER CUP OF JOE.
WITHIN A COMPETITIVE COFFEE MARKET PLACE, HOW DO WE CHANGE THE WAY PEOPLE SEE NESCAFÉ MENU?
Coffee Break Adventures
The average coffee break is 15 minutes long; it's usually uneventful and boring. People want coffee breaks to be as adventurous as the coffee they are drinking.
Through a mix of puppies, massages, Samba dancing, and an exhilarating drum line we created a Surprise and Delight experience for Nescafe Menu fans that took the drinker from a boring coffee break, to an exhilarating coffee carnival.