Boost the frequency of MILO consumption among Australian families, while shifting key brand metrics positively to deepen emotional connections with mothers. The campaign will leverage the insight that mothers continuously seek reassurance about their influence on their children’s growth and success. Through a series of heartfelt content films, the initiative aims to demonstrate how MILO supports mothers in nurturing their children’s inner champions, showcasing the product as an essential part of their daily routine. This approach seeks to resonate with mothers on an emotional level, encouraging them to view MILO as a trusted partner in their child’s development and wellbeing.