Fuel Their Inner Champion

MILO HAS BECOME ONE OF AUSTRALIA’S MOST ICONIC PRODUCTS, HAVING BEEN ENJOYED BY GENERATIONS OF AUSTRALIANS.

HOW DO WE INCREASE CONSUMPTION FREQUENCY, SHIFT KEY BRAND METRICS AND CONNECT EMOTIONALLY WITH MUMS?

client

MILO

project

MILO

the insight

Mums always wonder whether her kids are listening to her words of wisdom.

the idea

We produced a series of four content films, showing how Mums help fuel their kids' inner champion.

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the interactions

Owned

  • Website
  • Facebook
  • Instagram
  • YouTube

Earned

  • Social
  • PR

Paid

  • Facebook
  • Instagram
  • Unruly
  • Programmatic
the results

Coming soon

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