Fujifilm
FujiFilm: Print it or lose it
FUJIFILM In-store Photo Printers were losing market share due to people no longer relying on printing their photos.
With an impossible task of reversing this trend, we were asked to come up with a disruptive way to educate the market about the benefits of using these printers.
Objectives
Revitalise interest and increase market share for FUJIFILM In-store Photo Printers by highlighting the risks of digital-only photo storage and promoting the tangible, lasting value of printed photos.
The insight
People don’t worry about printing photos anymore as they are all secure and accessible through social/digital platforms such as Facebook and Google Photos.
The idea
“Print It or Lose It” is an integrated campaign that played on the paranoia of losing all your digitally stored photos via unexpected scenarios.
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