CSIRO
The Infinity Swing
CSIRO is Australia’s national science agency with over 90 years of research under its belt.
How do we drive awareness for CSIRO while involving the public in a conversation on Australia’s growing environmental issues?
Objectives
Boost public engagement and awareness of CSIRO’s environmental research by simplifying scientific concepts through an interactive and immersive experience, encouraging broader conversations on Australia’s environmental challenges.
The insight
People find hard science intellectually overwhelming, and this tends to prevent them from engaging in conversations about the work done by the CSIRO.
The idea
“The Infinity Swing.”
A giant swing that harnesses the energy needed to create an immersive sound and light experience, providing a unique experience for every swinger.
The Results
12%
increase in prompted awareness
PR Coverage
100+ national new stories
9 million
A total reach of over more than a third of the population
Let's chat about your brief
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