The Infinity Swing

CSIRO IS AUSTRALIA’S NATIONAL SCIENCE AGENCY WITH OVER 90 YEARS OF RESEARCH UNDER ITS BELT.

HOW DO WE DRIVE AWARENESS FOR CSIRO WHILE INVOLVING THE PUBLIC IN A CONVERSATION ON AUSTRALIA’S GROWING ENVIRONMENTAL ISSUES?

client

CSIRO

project

CSIRO

the interactions
owned

Owned

  • Website
  • Event Activation
  • eDM
  • Facebook
  • YouTube
  • Instagram
earned

Earned

  • National PR coverage
  • Social activation activity (I Heart CSIRO)
paid

Paid

  • Facebook
  • Outdoor
  • Event Activation
content-image-2
the results

12%

increase in prompted awareness

13,000

people swinging

PR Coverage

100+ national new stories

9 million

A total reach of over more than a third of the population