Get Your Glam On!

FALSE LASHES CAN PERFORM WONDERS IN THE PURSUIT OF GLAMOUR, BUT THEY HAVE AN UNFLATTERING REPUTATION IN POP-CULTURE.

HOW DO YOU TAKE A PRODUCT THAT IS CONSIDERED NON-ESSENTIAL, TACKY AND DIFFICULT TO APPLY AND MAKE IT A NECESSITY FOR EVERY BEAUTY BAG?

client

Manicare

project

Manicare

the interactions
owned

Owned

  • Campaign Microsite
  • Facebook
  • YouTube
  • POS
earned

Earned

  • Social
  • PR
  • Influencer
  • WOM
paid

Paid

  • Facebook
  • YouTube
  • Instagram
  • Pandora Radio
  • Programmatic Video & Disply
  • POS
content-image-2
the results

+27%

sale increase from previous year

+8%

increased market share (market value)