Manicare
Get your glam on!
False lashes can perform wonders in the pursuit of glamour, but they have an unflattering reputation in pop-culture.
How do you take a product that is considered non-essential, tacky and difficult to apply and make it a necessity for every beauty bag?
Objectives
Reposition Manicare Glam Lashes as an essential, glamorous, and easy-to-apply beauty product, dispelling myths of tackiness and complexity to make them a must-have in every beauty enthusiast’s collection.
Insight
Women want to stand out and be sexy but are often afraid of trying something new and failing at it.
The idea
“Get your glam on!”
We conducted Australia’s first beauty-related Social Experiment to prove that Glam lashes give you that extra edge.
The Results
+27%
sale increase from previous year
+8%
increased market share (market value)
Let's chat about your brief
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