FALSE LASHES CAN PERFORM WONDERS IN THE PURSUIT OF GLAMOUR, BUT THEY HAVE AN UNFLATTERING REPUTATION IN POP-CULTURE.
HOW DO YOU TAKE A PRODUCT THAT IS CONSIDERED NON-ESSENTIAL, TACKY AND DIFFICULT TO APPLY AND MAKE IT A NECESSITY FOR EVERY BEAUTY BAG?
Women want to stand out and be sexy but are often afraid of trying something new and failing at it.
"Get your glam on!"
We conducted Australia's first beauty-related Social Experiment to prove that Glam lashes give you that extra edge.
- Campaign Microsite
- Pandora Radio
- Programmatic Video & Disply
sale increase from previous year
increased market share (market value)