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New Caledonia. Have It All.

NEW CALEDONIA, ONE OF AUSTRALIA’S CLOSEST OVERSEAS DESTINATIONS, OFFERS A MIX OF FRENCH INFLUENCE AND MELANESIAN TRADITIONS, AND IS WIDELY CONSIDERED A GASTRONOMIC HUB IN THE SOUTH PACIFIC.

HOW DO WE ENTICE AUSTRALIANS TO TRAVEL TO NEW CALEDONIA & EXPERIENCE THE INCREDIBLE CULTURE AND HISTORY IT HAS TO OFFER?

client

New Caledonia Tourism

project

Have It All

the insight

Small islands are perceived to only offer small experiences. People want to travel to destinations that offer them "the lot".

the idea

We facilitated a series of short videos highlighting New Caledonia's sense of community, history, food, and beauty. Showing that one little island truly has it all.

the interactions
owned

Owned

  • Website
  • Facebook
  • YouTube
  • Newsletter
earned

Earned

  • Social activity
paid

Paid

  • Facebook Media
  • OOH
the results

750,000

Video views

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