New Caledonia Tourism
New Caledonia: Have it All
New Caledonia, one of Australia’s closest overseas destinations, offers a mix of French influence and Melanesian traditions, and is widely considered a gastronomic hub in the South Pacific.
How do we entice Australians to travel to New Caledonia & experience the incredible culture and history it has to offer?
Objectives
Showcase New Caledonia as a diverse and rich destination that offers Australian travellers a comprehensive and unique experience, combining French elegance with Melanesian tradition, to challenge perceptions and stimulate travel interest.
Insight
Small islands are perceived to only offer small experiences. People want to travel to destinations that offer them “the lot”.
The idea
We facilitated a series of short videos highlighting New Caledonia’s sense of community, history, food, and beauty. Showing that one little island truly has it all.
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