Life Savers

Life Savers partners with Surf Life Saving Australia

For the second time, REBORN launched a summer campaign promoting Life Savers through a dynamic collaboration with Surf Life Saving Australia (SLSA). This partnership not only celebrated the essence of Australian summers but also donated $100k to support community safety!

Background

In its first year, the partnership between Life Savers and Surf Life Saving Australia (SLSA) delivered over 10 million impressions, setting a high benchmark. This year, we aimed to strengthen the association between the two brands, reach even more confectionery consumers and showcase the limited-edition Life Savers & Surf Life Saving Australia product range.

Objective

Drive awareness of Life Savers x Surf Life Saving Australia partnership and build the Life Savers brand link with summer, showing how summer is made better with Life Savers.

Our Approach

To create associations between Life Savers and Surf Life Saving Australia, paid and organic content was shared across Instagram, Facebook and TikTok. The consumer promotion messaging incorporated clear calls to action advertisements, which matched our social communications. We also collaborated with influencers and brand ambassadors to promote the partnership and drive awareness of the Life Savers product range which included Stix, Pastilles and Fruit Tingles.

REBORN Responsibility

Communications strategy
Creative direction
Copywriting
Design
Social Media Management
Paid Media Management

“The REBORN crew are a much-appreciated extension of our team and important part of our agency village. They have played an invaluable role in the Life Savers brand relaunch and ongoing growth since early 2022, and their social content is often the talk of the Darrell Lea office.”