L'Oréal Paris
Igniting Beauty in Every Moment
L’Oreal Paris is an iconic beauty brand and has been a chief sponsor of the Melbourne fashion festival for over ten years.
How do we deliver a campaign that not only helps build engagement with the brand, but also drives sales growth for their make-up portfolio?
Objectives
Enhance brand engagement and drive sales growth for L’Oréal Paris’ makeup portfolio by offering an exclusive, VIP digital experience that brings consumers closer to the Melbourne Fashion Festival, showcasing the brand’s beauty expertise and innovation.
Insight
We all want the ‘VIP’ treatment.
The idea
“Igniting Beauty in Every Moment”.
A content-rich digital hub dedicated to L’Oréal Paris advocates and customers, taking them on a journey behind the scenes at LMFF through exclusive beauty and lifestyle content.
The Results
34,000
new Facebook fans
2 million
media impressions
9%
rise in sales of product during the event
Let's chat about your brief
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