Pymble Ladies' College
Empowering Young Women in Sports
REBORN helped position Pymble Ladies’ College as a leader in sports education, showcasing it as the ultimate launchpad for young female athletes.
Background
Pymble Ladies’ College, a premier all-girls school in Sydney, has long been recognised for academic excellence. To extend its legacy into sports, it has become the first independent Australian school designated as an Olympic Pathway School. To amplify this milestone, Pymble partnered with Reborn to create a campaign that would cement its reputation as a powerhouse for female athletic development.
Objective
REBORN set out to establish Pymble as the definitive launchpad for young female athletes—where academic prestige meets elite sports training. By building on Pymble’s core message, “Watch Us Change the World,” Reborn crafted a narrative that reinforced the school’s leadership in girls’ sports and set the foundation for future campaigns.
Our Approach
REBORN brought this vision to life with a high-impact video that showcased real student-athletes and their Olympic aspirations. The campaign focused on dynamic storytelling and cinematic visuals, positioning Pymble as the training ground for future female sports leaders. By aligning with parents, students, and key stakeholders, the campaign reinforced Pymble’s role at the forefront of girls’ sports education.
REBORN
Responsibility
Creative direction and campaign development
Copywriting and design
Content creation and video production
Communications strategy
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