RØDE Microphones, an Australian audio technology company specialising in microphones and software, hold long-standing heritage and pedigree in pushing boundaries and providing quality audio experiences.

RØDE came to REBORN with a goal to launch their first ever headphones and become a category leader in the process. 

To dominate the overly saturated market, RØDE needed a strategy that would position the NTH-100 headphones as a consumer favourite in multiple niches whilst also helping RØDE break into the mainstream listening community.

Strategically position and launch RØDE’s NTH-100 headphones in a competitive global market by executing a comprehensive social media strategy that leverages innovative, multilingual content to appeal to both professional and consumer-focused audiences worldwide, establishing the NTH-100 as a leading choice in the saturated headphones market.

REBORN launched a global social media strategy, integrating innovative content across multiple  platforms that catered to key market segments globally through a user-centric approach. 

On TikTok, Instagram, Facebook, Twitter, Pinterest and Reddit, REBORN shared a global ad campaign to drive awareness of RØDE’s NTH-100 headphones amongst mainstream listeners by positioning the headphones as an instant icon. REBORN also created tailored videos for RØDE’s target niches, including professionals working from home, audio producing & mixing engineers, gamers, streamers and content creators. 

In collaboration with RØDE’s global digital marketing team, REBORN utilised and launched Google Search campaigns in eight different languages (German, Spanish, French, Italian, Japanese, Chinese, Korean (Hangul) and English). The creative copy we developed across all campaigns and platforms was also translated into multiple languages to connect genuinely with RØDE’s international audience. 

After directing interested consumers to RØDE’s NTH-100 landing page, we optimised our ad creative for conversions by A/B testing the featured led ad and In-Situ.