Clarins

Share the happy

Clarins is a respected name in the beauty industry, offering cosmetic and skin care products to people of all ages.

How do we support the launch of a campaign focused on new, younger clients who often trust the advice of their friends more than the beauty brands?

Objectives

Support Clarins’ campaign launch targeting younger clients by fostering a culture of positivity and shared beauty experiences, leveraging the power of personal recommendations to build trust and engagement with the brand.

Insight

In the world of fashion, people are surrounded by artistry and originality. They have come to expect the unexpected.

The idea

“Share the Happy”

Encourage women to see the good in themselves and each other by freely sharing these insights through an optimistic, feel good campaign with pay-it-forward connotations.