Unilever
Sharing Body Love with Dove’s New Lotion Launch
We helped Dove launch their new Body Love body lotion range with a digital-led campaign that engaged women in celebrating their bodies through moments of self-care
Background
Following our successful activation for Dove’s body scrubs, the global skincare leader sought us out to introduce their new Body Love skin lotion range to the Australian market. REBORN designed and executed a video campaign that presented Dove Body Love as an essential part of women’s self-care and self-love.
Objective
Our goal was to promote the new Dove Body Love Body Lotion range by emphasising the concept of body care as self-care. We aimed to drive reach and engagement through digital channels while driving product awareness and purchases via a relatable, inclusive campaign.
Our Approach
To transform the act of moisturising into a celebration of body love, our campaign used relatable, body-positive content to engage the target audience. We highlighted how Dove’s skin lotion turns everyday routines into a love letter to yourself.
REBORN developed three creative video concepts for a 15-second digital campaign, and a final video campaign which was posted across digital channels. A voiceover accompanied the video, including words appearing after the application of Dove body lotion to show how Dove Body Love promotes a full-body celebration, and positions lotion application into a daily love letter.
REBORN
Responsibility
Communications strategy
Creative direction and video production
Copywriting and design
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