Sport is a great teacher, mum is a great coach

MILO HAS BECOME ONE OF AUSTRALIA’S MOST ICONIC PRODUCTS, HAVING BEEN ENJOYED BY GENERATIONS OF AUSTRALIANS.

HOW DO WE INCREASE CONSUMPTION FREQUENCY, SHIFT KEY BRAND METRICS AND CONNECT EMOTIONALLY WITH MUMS?

client

MILO

project

MILO

the interactions
owned

Owned

  • Website
  • Facebook
earned

Earned

  • Social
  • PR
paid

Paid

  • Facebook
content-image-2
the results

15%

uplift in digital brand awareness

9%

uplift in brand advocacy

5.5%

uplift in brand attributes

56%

of all Australian women aged 25-54 reached