StartingBlocks.gov.au is an Australian government service that provides information and resources for families and caregivers of young children. The resource is designed to help parents and caregivers understand the importance of early childhood education and development, and to support them in providing the best possible care and education for their children.

REBORN was tasked with developing a digital campaign strategy creating awareness of the  StartingBlocks.gov.au service.

Raise awareness and drive usage of the StartingBlocks.gov.au Child Care Finder Tool among Australian families with young children, by implementing a targeted digital campaign strategy that highlights the tool’s value in supporting informed decisions about early childhood education and care options.

Given the competitive nature of the early childhood education sector, REBORN developed a highly targeted digital campaign strategy that included demographic and geographic targeting to ensure that the campaign was delivered specifically to the target audience of families with children at an appropriate age.