UTS
UTS. The further you come, the farther you'll go
University of Technology Sydney (UTS) has a bold vision to be a world-leading university of technology. With state-of-the-art campuses and facilities, UTS prepares students to become global thinkers, leaders and innovators.
How do we engage with a global audience to establish UTS as the best place for overseas study when it doesn’t have the gravitas of the Australian sandstone universities?
Objectives
Position UTS as a leading global destination for international students, highlighting its innovative approach and state-of-the-art facilities to overcome perceptions of distance and compete with more traditional institutions.
The insight
International students want to be internationally marketable, but are concerned about how they will cope so far away from home.
The idea
Geo-targeted creative was developed to promote the international marketability UTS offered its students, while also working to bridge the distance between Australia and international students’ homes.
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