logo-loading

Breville Australia

The Naked Espresso

Breville’s BES900 Espresso Machine gives everyday consumers the ability to achieve café grade results at home.

How do we challenge customer perceptions of the brand and strategically position Breville and its dual boiler espresso machine in the highly competitive premium espresso market?

Objectives

Reposition Breville and its BES900 Espresso Machine as a leader in the premium espresso market by highlighting its ability to deliver café-quality coffee at home, appealing to espresso aficionados’ appreciation for detail and craftsmanship.

The insight

Espresso connoisseurs are all about the details and know that, like a piece of art, every cup of coffee is unique.

The idea

“The Naked Espresso”.

Showcase the technical ingenuity and artistic innovation of the BES900 Espresso Machine by combining science and art to make the perfect cup of coffee.

The Results

$300,000

worth of new sales leads

2.8 million

earned media impressions

Showcased

by Google at SxSW

Let's chat about your brief

Scroll for next project

Scroll for next project

Next project

Unilever

Client

Unilever

Dove Body Scrub Brand Activation

Project

Unilever