Toni&Guy
TONI&GUY Website
TONI&GUY are globally renowned for clipping the boundaries in the world of hairdressing.
How do we create a coherent and unified digital identity for their 52 franchise stores across Australia?
Objectives
Develop a cohesive and engaging digital identity for TONI&GUY’s Australian franchise stores, ensuring the website reflects the individuality of each salon while maintaining brand unity and providing clear, accessible information to drive customer visits.
The insight
Our hair is a statement of who we are, we all want to feel that ‘our’ salon is unique. We needed to design a website that enabled each franchise to display its personality while still keeping unity and clarity in the information provided.
The idea
To drive more customers from site to salon, we designed an uncluttered website layout that put key information at visitor’s fingertips. We also created a template that allowed each salon to present themselves with clarity and panache.
The Results
32,000
Average users per month
25%
Increase in dwell time
9%
Increase in mobile visitors
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