TONI&GUY ARE GLOBALLY RENOWNED FOR CLIPPING THE BOUNDARIES IN THE WORLD OF HAIRDRESSING.
HOW DO WE CREATE A COHERENT AND UNIFIED DIGITAL IDENTITY FOR THEIR 52 FRANCHISE STORES ACROSS AUSTRALIA?
Our hair is a statement of who we are, we all want to feel that 'our' salon is unique. We needed to design a website that enabled each franchise to display its personality while still keeping unity and clarity in the information provided.
To drive more customers from site to salon, we designed an uncluttered website layout that put key information at visitor's fingertips. We also created a template that allowed each salon to present themselves with clarity and panache.
Average users per month
Increase in dwell time
Increase in mobile visitors
Decrease in bounce rate