YouWines. Wine for the Digital Generation

WINES HAVE PERSONALITIES JUST LIKE PEOPLE DO. WHAT YOU DRINK IS A STATEMENT OF WHO YOU ARE.

HOW DO WE SPARK INTEREST IN A BEVERAGE THAT SEEMS COMPLICATED AND OUT OF REACH TO MILLENNIALS?

 

client

YOU Wines

project

Wine for the Digital Generation

the insight

Millennials embrace the craft beer market but are hesitant to venture into wine because it feels old, stuffy and unapproachable.

the idea

You Wines. Four varieties. Four personalities. Crafted for You. YOU Wines was developed to resonate with Millennial's tastes and lifestyles in ways existing wine brands had failed to do.




the interactions

Owned

  • Website
  • Facebook
  • Instagram
  • Magazine
  • POS

Earned

  • Social
  • Influencer
  • PR

Paid

  • Facebook
  • POS
  • Print
  • Event Activation
  • Sponsorship
the results

Launched in Coles and Woolworths in Australia

Awarded

Won Australian Business Award for New Product Innovation