YouWines. Wine for the Digital Generation
WINES HAVE PERSONALITIES JUST LIKE PEOPLE DO. WHAT YOU DRINK IS A STATEMENT OF WHO YOU ARE.
HOW DO WE SPARK INTEREST IN A BEVERAGE THAT SEEMS COMPLICATED AND OUT OF REACH TO MILLENNIALS?
Millennials embrace the craft beer market but are hesitant to venture into wine because it feels old, stuffy and unapproachable.
Wine for the Digital Generation
Four varieties. Four personalities. Crafted for You.
YOU Wines was developed to resonate with Millennial's tastes and lifestyles in ways existing wine brands had failed to do.
- Event Activation
Launched in Coles and Woolworths in Australia
Won Australian Business Award for New Product Innovation