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Revlon

Revlon Ultra HD Matte

Revlon has a long standing reputation as a classic make-up brand for every woman.

We were challenged with lifting their social credibility as a modern, on-trend brand for a younger demographic.

Objectives

Rejuvenate Revlon’s brand image, positioning it as a contemporary, trendsetting choice for the 18-24 demographic by driving engagement and encouraging trial of the Revlon Ultra HD Matte LipColor range.

Insight

Recommendations from influencers are more highly trusted than those coming straight from the brands themselves.

The idea

We teamed up with influencer Erin Holland to create a content piece showcasing her love of Revlon Ultra HD Matte LipColor.

REBORN Responsibility

Brand strategy
Communications strategy
Creative direction
Product photography
Art direction
Copywriting
Design
Website design
Motion
Social media

The Results

1.7 million

Campaign Impressions

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