August 2021 | Social You Should Know

Here are some social media trends & updates you might have missed in the past fortnight:

Facebook

• Facebook has published a new Christmas Marketing Guide for marketers in Australia and New Zealand to help guide their strategic planning, and map out a more effective approach based on key shopping behaviours and events.
• Facebook announced it has started testing ‘Facebook Reels’ in the U.S, which will allow users to create and share short-form videos directly within News Feed and Facebook Groups, adding almost all the same features offered by Reels on Instagram. The test phase of the feature will not include ads, unlike on Instagram Reels. However, Facebook might be adding monetisation to Facebook Reels in the future.

Instagram

• Huge news – Instagram is retiring the ’Swipe-up’ function, replacing it with link stickers starting August 30th. Link stickers are tappable stickers in stories that take people to external websites. Instagram says they’re “still evaluating” rolling it out to more users, and not limiting it to users who are verified or have at least 10,000 followers to gain access.

Tiktok

• TikTok recently launched a new creative toolset called TikTok Effect Studio currently in private beta testing, which will allow its own developer community to build AR effects for TikTok’s short-form video app. On a new website titled “Effect House”, TikTok asks interested developers to sign up for early access to Effect Studio. The project itself is still in the early stages of testing in only a few select markets, including the U.S.

Campaign Spotlight – AFL

Domestos #UnstoppableTrickShot

REBORN has recently launched the Domestos #Unstopable Trick shot with the Carlton Football Club and had great fun filming with Zac Fisher and Jack Silvagni performing their trickshots!

 Coles x AFL

Ahead of the 2021 Toyota AFL Finals Series, Coles has launched its latest campaign to tell the story of why Australians love this great game so much. Coles and the AFL announced a five-year partnership in 2020, with Coles taking the naming rights of the centre circle.