Bare Bones
2021
Retail Marketing
At REBORN, we specialise in navigating the intricate landscape of Retail Media Networks (RMNs), offering comprehensive services designed to enhance brand visibility and drive sales through retail platforms.
Our expertise covers a range of options, including CitrusAd, Amazon Ads, and Cartology, ensuring tailored solutions that cater to your specific needs. From fashion to furniture, we work with a wide range of Australian retailers to drive successful omnichannel business outcomes. At REBORN, we understand the strategic value of RMNs in today’s retail landscape.
Our team of more than 40 multidisciplinary digital experts is always collaborating, learning, and improving, which only means good things for our clients and their business. Our role as an agency is to bridge the gap between your brand and these powerful digital retail channels. We offer expert guidance and comprehensive services to help you navigate the complexities of retail media.
From strategy formulation to campaign execution, our team is dedicated to ensuring your products not only compete but stand out in the bustling marketplaces of major retailers.
At REBORN, we understand the strategic value of RMNs in today’s retail landscape. Our role as an agency is to bridge the gap between your brand and these powerful digital retail channels. We offer expert guidance and comprehensive services to help you navigate the complexities of retail media. From strategy formulation to campaign execution, our team is dedicated to ensuring your products not only compete but stand out in the bustling marketplaces of major retailers.
We leverage our deep industry knowledge and technological expertise to craft customised retail media strategies that drive sales and build brand loyalty. Whether it’s optimising your presence on a global giant like Amazon or tapping into specialised networks such as Cartology, we manage every aspect of your retail media journey.
Our multidisciplinary digital marketing approach ensures that all channels are connected, providing a unified and cohesive customer experience. By engaging in services such as paid search, conversion rate optimisation, and programmatic display, we help our clients focus their digital efforts on the areas that really matter. This enables them to connect with customers in the right place at the right time, capitalising on the modern appetite for convenience.
Our approach focuses on creating meaningful connections between your brand and consumers, turning every interaction into an opportunity for growth. Our retail clients enjoy the benefits of our comprehensive strategy, allowing them to shop how they want, when they want. This holistic method ensures that your brand not only reaches its target audience but also engages them effectively, fostering both immediate sales and long-term loyalty.
We believe navigating Retail Media Networks effectively is by balancing Brand and Performance:
- Integrated Brand and Performance Strategy
Crafting a strategy that synergises brand building with performance marketing is crucial. This involves not only promoting products but also telling a consistent brand story across RMNs. For example, while sponsored product ads on Amazon and CitrusAd can drive immediate sales through direct calls to action, they should also reinforce brand values and identity to build long-term customer loyalty. This dual focus ensures that every interaction contributes to both short-term conversions and long-term brand equity. - Data-Driven Decision Making
Utilising data analytics is essential for optimising both brand impact and performance outcomes. By analysing shopper behaviour, purchase patterns, and engagement metrics, brands can tailor their campaigns to target the right audience with the right message at the right time. This not only enhances the effectiveness of advertising spend but also ensures that brand messaging resonates with consumers, thereby increasing both visibility and conversion rates. Regularly reviewing performance data allows for agile adjustments to campaigns, maximising ROI across different RMNs. - Seamless Consumer Experiences
Providing a seamless and consistent shopping experience across all touchpoints within RMNs can significantly enhance both brand perception and performance metrics. This means ensuring that your brand presence is uniform across different platforms, whether it’s CitrusAd’s in-feed ads, Amazon’s display networks, or Cartology’s in-store digital screens. Consistency in brand presentation and message helps reinforce brand recognition and trust, which in turn supports performance by smoothing the path to purchase.
We help our retail marketing clients focus their digital efforts on the areas that really matter, enabling them to connect with customers in the right place at the right time. We ensure that all channels are connected, to provide a unified and cohesive customer experience. This unified approach is crucial because it ensures customers experience your brand consistently, whether they interact with you online, through social media, or in physical stores.
Additionally, integrating technologies such as AI and machine learning can help personalise the shopping experience, making it more engaging for consumers and more profitable for brands. By leveraging these technologies, brands can deliver tailored recommendations and offers, further enhancing the customer experience and driving loyalty.
In summary, a cohesive customer experience across all channels not only boosts brand perception but also optimises performance metrics, making it a key strategy for any retailer looking to thrive in today’s competitive market.
Our Retail Media Offering
By focusing on these three elements, brands can effectively harness the power of RMNs to support both their branding and performance goals, leading to a cohesive and successful retail media strategy.
1
Consultation &
Strategy
We begin by understanding your brand, objectives, and challenges. Our team then devises a strategic approach to retail media, selecting the right platforms and tactics that align with your goals. We leverage our deep understanding of RMNs like CitrusAd, Amazon, and Cartology to create a plan that maximises visibility and engagement.
2
CitrusAds
CitrusAd offers robust tools for placing your products directly in front of consumers on e-commerce sites, via sponsored product ads. These ads are seamlessly integrated into the shopping experience, helping to boost your product’s visibility where it matters most. We manage everything from ad creation to performance tracking, ensuring optimal placement and ROI.
3
Amazon Ads & Listing Management
Our services extend to all facets of Amazon advertising, from Sponsored Products and Brands to Display Ads. We handle listing optimisation, ensuring that your products are discoverable and appealing. Our team manages your campaigns to attract and convert customers, while also providing detailed analytics to monitor and refine our strategies.
4
Cartology Solutions
As outlined on their website, Cartology focuses on connecting brands with Woolworths shoppers through tailored media solutions. We help you leverage Cartology’s tools such as off-location displays, in-store radio, and online banners to reach consumers effectively. Our approach ensures that your campaigns are aligned with shopper behaviour, driving both awareness and sales.
5
Campaign & Content Creation
We create and execute bespoke campaigns that resonate with retail consumers. From product-focused content to strategic ad placements, our creative solutions are designed to engage and convert. We ensure that every piece of content, whether for CitrusAd, Amazon, or Cartology, is crafted to stand out and deliver results.
6
Management & Automation
Our comprehensive management services ensure that your retail media campaigns are always optimised and effective. We employ advanced automation tools to streamline operations and enhance efficiency. Our ongoing management includes regular reporting and analytics, providing insights that inform future strategies and budget allocations.
Frequently Asked Questions
What is retail marketing?
Retail marketing encompasses the strategies and tactics businesses use to attract customers to their retail stores, both physical and online. It involves a combination of product assortment, promotional tactics, customer service, and store layout to create an appealing shopping experience.
How can retail marketing improve my business?
Effective retail marketing can increase foot traffic, enhance customer engagement, and boost sales. By employing targeted promotional strategies, optimising the in-store experience, and leveraging digital marketing, businesses can attract new customers and retain existing ones.
What retail marketing services does REBORN offer?
REBORN provides comprehensive retail marketing services including strategy development, digital and physical campaign execution, customer experience enhancement, and performance analytics. Our team ensures that every aspect of your retail marketing is aligned with your business objectives.
How do you measure the success of a retail marketing campaign?
We use a variety of metrics such as sales data, customer foot traffic, conversion rates, and customer feedback to evaluate the effectiveness of a campaign. Additionally, we employ advanced analytics to delve deeper into campaign performance and shopper behaviour.
Can REBORN tailor marketing efforts for small businesses?
Absolutely! Our services are scalable and customised to meet the unique needs of both small and large enterprises. We focus on creating strategies that are both effective and budget-friendly, ensuring small businesses can achieve their marketing goals.
What makes REBORN’s approach to retail marketing unique?
Our approach is holistic and data-driven, integrating both traditional and digital marketing strategies. We focus on innovative solutions that resonate with target audiences, ensuring that each campaign not only reaches but also engages potential customers effectively.
How often should I update my retail marketing strategy?
The market landscape is continuously evolving, so it’s advisable to review and update your marketing strategy regularly. We typically recommend a comprehensive review each quarter, with adjustments made based on performance metrics and shifting market conditions.
What trends are currently shaping retail marketing?
Current trends include the integration of AI and machine learning for personalised shopping experiences, the use of big data for better customer insights, the growth of omnichannel marketing, and a renewed focus on sustainable and ethical practices in retail.
What types of retailers does the agency work with?
Our agency partners with a diverse array of retailers across Australia. From stylish fashion boutiques to sophisticated furniture stores, we collaborate with businesses in various sectors. Whether it’s high-end apparel or home décor, our goal is to drive successful omnichannel business outcomes tailored to each retailer’s unique needs.
What does a customer-centric approach in omnichannel retail marketing entail?
A customer-centric approach in omnichannel retail marketing entails putting the customer at the heart of every strategy and decision. This means prioritising efforts to connect with customers wherever they are—be it online, in-store, or via mobile.
Businesses focus on understanding customer preferences and behaviors to interact with them in the most relevant ways.
The approach ensures seamless integration across all channels, creating a cohesive and unified experience that enhances customer satisfaction.
Essentially, it’s about delivering the right message at the right time through the right channel, ensuring consistent and personalised interactions across the entire customer journey.
How does the agency ensure cost and efficiency in its services?
How the Agency Ensures Cost and Efficiency in Its Services
Our commitment to cost-effectiveness and efficiency stems from a rigorous, data-driven approach. Unlike the “set and forget” mindset that can plague digital services, we continuously monitor and refine every aspect of our work.
- Data-Driven Decision Making: By leveraging advanced analytics, we pinpoint areas for improvement and act swiftly to implement changes.
- Continuous Optimisation: Our iterative processes mean no service is ever stagnant; constant adjustments ensure peak performance.
- Client-Centered Focus: Regular feedback loops with clients help us adapt strategies to meet evolving needs, ensuring satisfaction and maximised ROI.
This dedication to perpetual enhancement keeps both our team members and clients consistently pleased with the results.
How has the agency successfully implemented offline attribution for its clients?
Our agency stands out as one of the few in Australia effectively bridging the gap between online and offline marketing activities. We’ve achieved success in offline attribution by collaborating closely with our implementation partners to establish a seamless data flow. This involves tracking customer interactions both online and in physical stores and then integrating that data to gain comprehensive insights.
By meticulously collecting and analysing data from various touchpoints, we’ve helped clients understand the full customer journey. This detailed understanding unlocks hidden opportunities for communication and revenue. As a result, our clients can see the true value of each customer, tailoring their marketing strategies to maximise impact and budget efficiency.
What is offline attribution and how does it benefit marketers?
Offline attribution is a powerful tool for marketers, providing insights into how offline activities impact online results and vice versa. Essentially, it links in-store activity, such as purchases or customer interactions, back to online behavior. This connection is crucial for understanding the full customer journey.
With offline attribution, marketers gain a holistic view of their audience. It uncovers how online campaigns drive people to physical locations, revealing the true value of each customer interaction. By accurately tracking these touchpoints, businesses can discover new opportunities for communication and tap into hidden revenue streams.
Few digital agencies in Australia have mastered this technique. We’ve successfully integrated data collection both online and offline, working closely with our partners to ensure seamless data flow across all channels. This comprehensive approach allows for more precise budget allocation and better-targeted marketing efforts, ultimately maximising return on investment.
How does this agency form partnerships with its clients beyond traditional digital marketing?
At our agency, partnerships extend far beyond the confines of traditional digital marketing. We believe in fostering deep, collaborative relationships with our clients, where the phrase “that’s not our job” simply doesn’t exist. Our commitment doesn’t end with delivering outstanding online-to-offline results; we go much further.
We dive into various aspects of our clients’ business operations to identify opportunities for improvement. For example, we’ve helped our omnichannel retail partners by uncovering areas of price sensitivity. This allows us to assist in fine-tuning pricing strategies to maximise profits. Additionally, we’ve pinpointed stock level issues, enabling our clients to better manage their inventory and avoid costly shortages or overstock scenarios.
Moreover, our data-driven insights provide valuable business intelligence that informs strategic decisions, from pricing adjustments to inventory management. By addressing these critical areas, we ensure our clients can operate more efficiently and effectively, thereby strengthening our partnership and driving mutual growth.
