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Bare Bones

2021

Retail Marketing

We help brands navigate retail media networks

At REBORN, we specialise in navigating the intricate landscape of Retail Media Networks (RMNs), offering comprehensive services designed to enhance brand visibility and drive sales through retail platforms.

Our expertise covers a range of options, including CitrusAd, Amazon Ads, and Cartology, ensuring tailored solutions that cater to your specific needs.

In the dynamic world of digital retail, Retail Media Networks (RMNs) have emerged as pivotal platforms for brands aiming to capture consumer attention at the critical point of purchase. RMNs like CitrusAd, Amazon, and Cartology offer unique opportunities for brands to influence shopping decisions directly on retail websites and in physical stores. By harnessing these networks, brands can place their products in the spotlight, ensuring they are seen by shoppers at the most opportune moments.

At REBORN, we understand the strategic value of RMNs in today’s retail landscape. Our role as an agency is to bridge the gap between your brand and these powerful digital retail channels. We offer expert guidance and comprehensive services to help you navigate the complexities of retail media. From strategy formulation to campaign execution, our team is dedicated to ensuring your products not only compete but stand out in the bustling marketplaces of major retailers.

We leverage our deep industry knowledge and technological expertise to craft customised retail media strategies that drive sales and build brand loyalty. Whether it’s optimising your presence on a global giant like Amazon or tapping into specialised networks such as Cartology, we manage every aspect of your retail media journey. Our approach focuses on creating meaningful connections between your brand and consumers, turning every interaction into an opportunity for growth.

We believe navigating Retail Media Networks effectively is by balancing Brand and Performance:

  • Integrated Brand and Performance Strategy
    Crafting a strategy that synergises brand building with performance marketing is crucial. This involves not only promoting products but also telling a consistent brand story across RMNs. For example, while sponsored product ads on Amazon and CitrusAd can drive immediate sales through direct calls to action, they should also reinforce brand values and identity to build long-term customer loyalty. This dual focus ensures that every interaction contributes to both short-term conversions and long-term brand equity.
  • Data-Driven Decision Making
    Utilising data analytics is essential for optimising both brand impact and performance outcomes. By analysing shopper behaviour, purchase patterns, and engagement metrics, brands can tailor their campaigns to target the right audience with the right message at the right time. This not only enhances the effectiveness of advertising spend but also ensures that brand messaging resonates with consumers, thereby increasing both visibility and conversion rates. Regularly reviewing performance data allows for agile adjustments to campaigns, maximising ROI across different RMNs.
  • Seamless Consumer Experiences
    Providing a seamless and consistent shopping experience across all touchpoints within RMNs can significantly enhance both brand perception and performance metrics. This means ensuring that your brand presence is uniform across different platforms, whether it’s CitrusAd’s in-feed ads, Amazon’s display networks, or Cartology’s in-store digital screens. Consistency in brand presentation and message helps reinforce brand recognition and trust, which in turn supports performance by smoothing the path to purchase. Additionally, integrating technologies such as AI and machine learning can help personalise the shopping experience, making it more engaging for consumers and more profitable for brands.

Our Retail Media Offering

By focusing on these three elements, brands can effectively harness the power of RMNs to support both their branding and performance goals, leading to a cohesive and successful retail media strategy.

1

Consultation &
Strategy

We begin by understanding your brand, objectives, and challenges. Our team then devises a strategic approach to retail media, selecting the right platforms and tactics that align with your goals. We leverage our deep understanding of RMNs like CitrusAd, Amazon, and Cartology to create a plan that maximises visibility and engagement.

2

CitrusAds

CitrusAd offers robust tools for placing your products directly in front of consumers on e-commerce sites, via sponsored product ads. These ads are seamlessly integrated into the shopping experience, helping to boost your product’s visibility where it matters most. We manage everything from ad creation to performance tracking, ensuring optimal placement and ROI.

3

Amazon Ads & Listing Management

Our services extend to all facets of Amazon advertising, from Sponsored Products and Brands to Display Ads. We handle listing optimisation, ensuring that your products are discoverable and appealing. Our team manages your campaigns to attract and convert customers, while also providing detailed analytics to monitor and refine our strategies.

4

Cartology Solutions

As outlined on their website, Cartology focuses on connecting brands with Woolworths shoppers through tailored media solutions. We help you leverage Cartology’s tools such as off-location displays, in-store radio, and online banners to reach consumers effectively. Our approach ensures that your campaigns are aligned with shopper behaviour, driving both awareness and sales.

5

Campaign & Content Creation

We create and execute bespoke campaigns that resonate with retail consumers. From product-focused content to strategic ad placements, our creative solutions are designed to engage and convert. We ensure that every piece of content, whether for CitrusAd, Amazon, or Cartology, is crafted to stand out and deliver results.

6

Management & Automation

Our comprehensive management services ensure that your retail media campaigns are always optimised and effective. We employ advanced automation tools to streamline operations and enhance efficiency. Our ongoing management includes regular reporting and analytics, providing insights that inform future strategies and budget allocations.

Frequently Asked Questions

What is retail marketing?

Retail marketing encompasses the strategies and tactics businesses use to attract customers to their retail stores, both physical and online. It involves a combination of product assortment, promotional tactics, customer service, and store layout to create an appealing shopping experience.

How can retail marketing improve my business?

Effective retail marketing can increase foot traffic, enhance customer engagement, and boost sales. By employing targeted promotional strategies, optimising the in-store experience, and leveraging digital marketing, businesses can attract new customers and retain existing ones.

What retail marketing services does REBORN offer?

REBORN provides comprehensive retail marketing services including strategy development, digital and physical campaign execution, customer experience enhancement, and performance analytics. Our team ensures that every aspect of your retail marketing is aligned with your business objectives.

How do you measure the success of a retail marketing campaign?

We use a variety of metrics such as sales data, customer foot traffic, conversion rates, and customer feedback to evaluate the effectiveness of a campaign. Additionally, we employ advanced analytics to delve deeper into campaign performance and shopper behaviour.

Can REBORN tailor marketing efforts for small businesses?

Absolutely! Our services are scalable and customised to meet the unique needs of both small and large enterprises. We focus on creating strategies that are both effective and budget-friendly, ensuring small businesses can achieve their marketing goals.

What makes REBORN’s approach to retail marketing unique?

Our approach is holistic and data-driven, integrating both traditional and digital marketing strategies. We focus on innovative solutions that resonate with target audiences, ensuring that each campaign not only reaches but also engages potential customers effectively.

How often should I update my retail marketing strategy?

The market landscape is continuously evolving, so it’s advisable to review and update your marketing strategy regularly. We typically recommend a comprehensive review each quarter, with adjustments made based on performance metrics and shifting market conditions.

What trends are currently shaping retail marketing?

Current trends include the integration of AI and machine learning for personalised shopping experiences, the use of big data for better customer insights, the growth of omnichannel marketing, and a renewed focus on sustainable and ethical practices in retail.

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