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SAXA

2023

Digital Production

A fully-fledged production studio that delivers polished work, that works.

Our digital production services produce everything from display media to larger content pieces and web platforms and useful digital resources for web and mobile design, social media, and more.

With a fully-fledged in-house production studio we can help produce a range of digital assets for your brand.

We create beautiful seamless content from creation through to production, post-production and editing.

Websites, social media platforms, commercials, and company publications are all examples of digital media. REBORN is an all-inclusive digital production solution that can revamp your company’s image. We have our own in-house production studio and can call on the top minds in the industry whenever we need them. In addition to traditional media like film and animation, we also produce digital assets that serve to characterise your company and publicise your goals.

From initial consultation to final placement, we provide a full spectrum of services for digital creation. Display media to extensive content pieces and online platforms, our team of creative and technical pros has done it all. We develop aesthetically pleasing and functionally extensive digital assets for use in search engine optimisation (SEO), social media, mobile applications, and the like. You can rely on us to provide you with all the digital materials you need to launch and grow your business since we are sensitive to your individual requirements.

Contact REBORN today or check out our blog to learn more about our high-quality digital production services.

Complete digital production solutions

At REBORN, we provide a seamless and fully integrated content creation and delivery service. We have the insight needed to make key decisions, the creative talent required to tell inspiring stories and the technical expertise necessary for advanced editing and delivery. We design customer experiences, produce meaningful narratives, and make lasting memories through emotive and detailed execution.

1

Photography

The selection of the right imagery is critical for ensuring your brand appears in its best possible light. Accordingly, we have access to leading photographers and image editors for the production of beautiful and moving images. Modern digital photography can be a powerful frame and lens for your brand. At REBORN, rich colours, inspiring content, and balanced composition combine to tell a story and make an impact.

2

Video

To create emotive and effective content and creative, we collaborate with experienced directors, producers, and post-production teams. These days, v Videos can be created using high end cameras or iPhones and still deliver incredible outputs that get people’s attention. At REBORN, powerful movement, emotional content, and creative execution combine to create an immersive and transformative experience.

3

Animation

We collaborate with experienced animators and editors for the production of cutting-edge animation. From simple GIFs to online ads and long-form videos, animation is a clear and vibrant format to tell your story and promote your brand. At REBORN, striking imagery, concise delivery, and technical expertise combine to pack a punch.

Our digital production services

From initial idea to final delivery, our team of creative and technical specialists works in tandem to produce seamless, spectacular digital products. We are experts in every facet of digital media creation, from photography to moving picture and animation. With an in-house production studio, we are able to supervise every stage of the creation of our digital assets, guaranteeing that they will be of the greatest quality for our customers. Display media, huge content pieces, and online platforms are all within our scope of work, and we’ll customise everything to suit your specific business requirements. Examples of what we can do for you in terms of digital production are:

  • Concept Development: We’ll learn about your company’s brand, audience, and objectives, then develop a digital production strategy that’s tailored just to you.
  • Planning: To guarantee a productive and effective production, we will first create a narrative, storyboard, and shot list.
  • Production: We’ll use cutting-edge tools and methods to get the best possible shots and video.
  • Post-Production: Throughout post-production, we’ll refine your digital assets by editing, animating, and scoring them.
  • Distribution: We can assist you in strategically placing your digital assets throughout various media platforms.

The methods of our production

At REBORN, we think that in order for a digital production to be successful, it has to tell a compelling tale that will evoke strong feelings in its audience and motivate them to take some kind of action. That’s exactly what we set out to do with our digital production system. With our customers’ input at every stage, we guarantee the highest level of competence and accuracy. This is what we do:

  1. Create an idea that connects with your audience and helps you achieve your business objectives, we first study your brand and your demographic.
  2. We map out the whole production in great detail, from locales to cast and crew to necessary tools and schedule considerations.
  3. We take only the best possible shots, with great attention to detail.
  4. We refine and perfect your digital assets so that they tell a compelling tale and interest your target demographic.
  5. Assist you with disseminating your digital assets over various online and o

Extending a marketing team with a digital agency for digital production

In today’s fast-paced digital landscape, marketing teams often find themselves overwhelmed with the constant need to adapt and evolve. As companies strive to stay ahead of the competition, they are realising the importance of leveraging the expertise of external partners. One such partner that has gained significant traction in recent years is a digital production agency. In this article, we will delve into the role of a digital production agency, identify the need for external support, discuss how to choose the right agency, explore ways to integrate them into your team, and finally, measure the success of this extended partnership.

Understanding the role of a digital production agency

A digital production agency plays a crucial role in helping companies navigate the complexities of the digital landscape. In today’s fast-paced and ever-evolving world, businesses need to have a strong online presence to reach their target audience effectively. However, this can be a daunting task, especially for companies without the necessary expertise or resources. That’s where digital production agencies come in.

These agencies are specialists in creating and executing digital marketing campaigns, producing high-quality content, and optimising online presence. They understand the intricacies of the digital realm and have the skills and knowledge to leverage it to their clients’ advantage. With a deep understanding of consumer behaviour and the latest trends, digital production agencies are well-equipped to craft effective strategies that drive results.

When you partner with a digital production agency, you gain access to a team of professionals who are dedicated to helping your business succeed in the digital space. They have the experience and expertise to create engaging and compelling content that resonates with your target audience. Whether it’s designing a visually appealing website, managing your social media presence, or optimising your website for search engines, a digital production agency can handle it all.

Defining Digital Production

Digital production refers to the process of creating and delivering digital content across various channels. It encompasses a wide range of tasks, including website design, development, content creation, social media management, SEO optimisation, and more. A digital production agency excels in executing these activities, ensuring that your marketing efforts align with your business objectives.

Website design and development are crucial components of digital production. A well-designed and user-friendly website is essential for attracting and retaining visitors. A digital production agency will work closely with you to understand your brand identity and create a website that reflects your values and goals. They will ensure that your website is not only visually appealing but also functional and easy to navigate.

Content creation is another key aspect of digital production. High-quality and engaging content is vital for capturing the attention of your target audience and driving conversions. A digital production agency will help you develop a content strategy that aligns with your brand and target audience. They will create compelling blog posts, articles, videos, and other forms of content that resonate with your audience and position your brand as a thought leader in your industry.

Benefits of a digital production agency

Collaborating with a digital production agency offers several advantages. Firstly, it allows you to tap into a pool of diverse talent and expertise that may not be readily available within your in-house team. Digital production agencies often have a team of specialists with different skill sets, including designers, developers, content creators, and marketing experts. This diverse talent pool ensures that you have access to the right skills and knowledge for each aspect of your digital production needs.

Additionally, digital production agencies stay up to date with the latest industry trends, tools, and technologies. The digital landscape is constantly evolving, with new platforms, algorithms, and strategies emerging all the time. By partnering with a digital production agency, you can rest assured that your brand stays relevant and competitive in this ever-changing environment. These agencies invest in continuous learning and training to ensure that they are at the forefront of industry developments.

By entrusting your digital production needs to an agency, you can focus on core business operations while gaining access to valuable insights and specialized services. Digital production agencies have a wealth of experience working with various clients across different industries. They have a deep understanding of what works and what doesn’t in the digital space. This knowledge allows them to provide valuable insights and recommendations tailored to your specific business goals.

In conclusion, a digital production agency is a valuable partner for businesses looking to establish and enhance their online presence. Their expertise, resources, and industry knowledge can help you navigate the complexities of the digital landscape and achieve your marketing objectives. Whether you need assistance with website design, content creation, social media management, or SEO optimisation, a digital production agency can provide the necessary support to drive your business forward.

Identifying the need for external support

Recognising the limitations of your current team and understanding your digital marketing needs is crucial before seeking external support. While your in-house team may be skilled in certain areas, they may lack the resources or expertise necessary to tackle all aspects of digital production. It’s important to identify the areas where you require external assistance to bridge these gaps.

Recognising the Limitations of Your Current Team

Every marketing team has its strengths and weaknesses. While your team may excel in traditional marketing activities, they may struggle to keep pace with the ever-evolving digital landscape. By acknowledging the limitations of your team, you can proactively seek the assistance of a digital production agency to ensure that all areas of your marketing strategy are well-covered.

Evaluating Your Digital Marketing Needs

Digital marketing encompasses a wide range of activities, from content creation to social media management to search engine optimisation. Before engaging with a digital production agency, take the time to evaluate your specific needs. Are you looking to revamp your website? Do you need help with social media campaigns or email marketing? Determining your requirements will help you find an agency that aligns with your goals.

Choosing the right digital production agency

Selecting the right digital production agency is critical to the success of your extended team. Consider the following factors when making your decision:

Factors to Consider When Selecting an Agency

  • Industry experience: Look for an agency that has a proven track record in your industry. Their familiarity with the market can bring valuable insights and tailored solutions to the table.
  • Portfolio: Review the agency’s past work and client testimonials to assess their capabilities. Pay attention to the quality of their design, content, and overall execution.
  • Team expertise: Evaluate the skills and expertise of the agency’s team members. Ensure that they have the necessary technical knowledge and creative skills to meet your requirements.
  • Culture fit: A successful partnership requires seamless collaboration and shared values. Take the time to understand the agency’s culture and ensure it aligns with your own company culture.

Understanding the Services Offered by Digital Production Agencies

Digital production agencies offer a wide range of services to cater to diverse marketing needs. Some common services include:

  • Website design and development
  • Content creation and copywriting
  • Social media management and advertising
  • Search engine optimisation (SEO)
  • Pay-per-click (PPC) advertising.
  • Email marketing

Understanding the services offered by agencies will help you choose one that provides a comprehensive solution tailored to your specific requirements.

Integrating digital production agency into your team

Once you’ve chosen the right digital production agency, it’s essential to integrate them seamlessly into your existing marketing team. Effective communication and alignment of goals and strategies are key.

Establishing Effective Communication Channels

Open and frequent communication is crucial for a successful partnership. Set up regular meetings, ensure prompt responses to queries, and establish a single point of contact to streamline communication between your team and the agency.

Aligning Your Goals and Strategies

To maximise the impact of the extended team, it’s important to align your goals and strategies. Clearly communicate your company’s objectives, key performance indicators (KPIs), and expectations to the agency. This clarity will enable them to develop targeted campaigns that drive results.

Measuring the success of your extended team

Measuring the success of your extended team is vital to ensure a return on investment and continuous improvement. Consider the following key performance indicators:

Key Performance Indicators for Digital Production

  • Website traffic: Monitor the number of visitors to your website and track how they engage with your content.
  • Conversion rate: Measure the percentage of website visitors who take desired actions, such as making a purchase or filling out a contact form.
  • Social media metrics: Analyse engagement metrics such as likes, shares, and comments on your social media channels.
  • SEO ranking: Track your website’s position in search engine results for relevant keywords.
  • ROI: Evaluate the return on investment generated by your digital marketing efforts.

Regular Review and Feedback Mechanisms

Schedule regular reviews with your digital production agency to assess the effectiveness of their work. Provide constructive feedback and discuss opportunities for improvement. This iterative process will help refine strategies and ensure long-term success.

Frequently Asked Questions

What is a digital production company?

A digital production company has the capability to produce a variety of digital assets for promotional purposes. We specialise in all aspects of digital production, including photography, still images, videos, and animation. We provide a complete array of digital services and have the ability to deliver diverse assets to meet the needs of your market.

What does a digital production company do?

A digital production company creates, edits, and delivers digital assets across media channels and digital platforms. From the initial consultation to the filming, editing, and analysis, we take care of everything. Successful digital productions need to tell a meaningful story, inspire ideas and emotions, and drive people to take action.

How are digital productions used?

Each business and industry sector has its own unique challenges and opportunities. Digital productions work best when they are created with intent and delivered with precision. Whether you need to create a corporate video for internal viewing, an inspiring social media story, or a short sharp animation for advertising purposes, digital productions are used to focus attention and cut through the noise.

What do you do after a production has been made?

Along with endless creative potential, the best thing about digital media is how well it integrates with marketing systems. Analysis, automation, and reporting are critical to ensure your message is being heard. We implement a programmatic strategy across media channels, with deep analysis driving market insights, accelerating market reach, and ensuring relevance for maximum spending efficiency.

For digital production services in Australia, please reach out to REBORN today.

What types of digital assets can REBORN produce?

REBORN can create a wide range of assets, from display banners, social content, websites, and print ads to name a few. We approach production with one simple rule – it has to be scalable – whether it is through adapting formats, capturing the most footage we can or using technology to tailor the format and message, everything is designed to meet your specific business needs, ensuring you have all the digital materials required to launch and grow your business.

  • Display Media: We ensure your brand gets noticed, from banners to interactive ads.
  • Content Production: Articles, infographics, short and long-form videos and podcasts are among the assets we create to engage your audience.
  • Websites and Landing Pages: User-friendly and visually appealing websites, mobile apps, and e-commerce platforms are part of our offerings.
  • Automation: We use technology to tailor each asset to your campaigns specific needs to ensure a unified and effective digital presence that can scale while keeping production costs efficient.

How does REBORN approach concept development?

We start by understanding your brand, positioning, audience, and objectives. Then, we craft a digital production strategy specific to your marketing teams requirements. This ensures that the digital assets we produce align your annual strategy and budget.

  • Brand Immersion: We kick things off by diving deep into what makes your brand tick. This includes your distinctive brand assets, tone of voice, archetypes and overall brand strategy.
  • Market Research: Understanding your customer is crucial to our ability to plan campaigns that will be effective. We look at analytics, demographics, psychographics, and online behaviours, your internal research overlayed with our own market research tools to help form the insights used in any creative strategy.
  • Objective Alignment: Your marketing strategy and  business objectives should be our common roadmap. Whether it’s increasing engagement, boosting sales, or building brand awareness, we align our strategies accordingly.
  • Production Planning: The end result is an approach to  digital production that serves as a blueprint for creating assets that resonate with your audience and amplify your brand’s message.

What does the planning phase involve?

Before executing any production work, we develop a clear outline and plan of the work for you to approve. This is provided in a number of ways depending on the final output of the work, for example, wireframes, scripts, storyboard, and shot list are all common methods of planning for our work. These steps ensures an effective production process and ensure you are along for the journey every step of the way.

  • Script: Every digital asset tells a story. We outline this narrative first to ensure the message is being delivered in the right way for your brand and audience.
  • Storyboarding: Visualising the asset helps in efficient production. We create detailed storyboards to serve as a guide.
  • Shot List: This is the nitty-gritty. Every angle, every cut, and every transition is planned out to make the production phase seamless.
  • Resource Allocation: From selecting the right equipment to assigning roles within the team, meticulous planning ensures a smooth production process.

What tools and methods are used in the production phase?

With so many ways to produce digital creative we have an enormous range of tools and production methods to choose from. From the high production value multi-day shoots to lo-fi shot on iPhone options, we’ve got the experience to scale and recommend options that can fit your budget and required outcome.

How does REBORN handle post-production?

Post-production involves refining your digital assets through editing, animating, and scoring. We ensure the final product tells a compelling story and engages your target audience.

  • Editing: This is where the magic happens. We trim, splice, and arrange the captured media to tell your story effectively.
  • Animation: Whether it’s a simple logo animation or a complex 3D model, our animators bring your digital assets to life.
  • Scoring: Music and sound effects are added to enhance the emotional impact of your digital assets.
  • Colour Grading: We fine-tune the colours to make your digital assets visually stunning.
  • Final Review and Quality Assurance: Before anything goes live, it undergoes a rigorous review to ensure it meets all objectives and quality benchmarks.

Can REBORN assist with distributing my digital assets?

Yes, we can help you strategically place your digital assets across various media platforms. Your content’s impact is maximised by reaching the right audience.

  • Media Planning: The most effective platforms for your digital assets are identified, be it social media, your website, or elsewhere.
  • Targeting: Data analytics guide us in timing the release of your content to reach your target audience.
  • Multi-Channel Distribution: Your digital assets are distributed across multiple channels for maximum reach and impact.
  • Performance Tracking: Once live, we monitor your digital assets’ performance and make real-time adjustments as needed.

How does REBORN ensure that digital production tells a compelling story?

We believe that a successful digital production must evoke solid emotions and motivate action. We work closely with our clients at every stage to ensure the highest level of competence and accuracy in storytelling.

  • Client Collaboration: We kick things off by sitting down with you to understand your brand’s core message and values. Your insights are invaluable for authentic storytelling.
  • Audience Research: Knowing who will consume the content helps us tailor the narrative. We delve into audience personas, preferences, and pain points.
  • Scriptwriting: A well-crafted script serves as the backbone of any compelling story. Our writers are experts at creating dialogue and narration that resonate.
  • Visual Elements: From set design to graphics, every visual element is chosen to enhance the story. We aim for a cohesive look that aligns with your brand.
  • Emotional Engagement: We use various techniques like pacing, music, and visual effects to evoke the desired emotional responses from your audience.
  • Focus groups and Adcept testing: Depending on the scale of the campaign or potential impact of a new creative/brand direction, REBORN has been engaged to do creative/ad testing or focus groups to test creative messaging and adcepts before we go into production.

What are the benefits of extending my marketing team with REBORN for digital production management?

In today’s fast-paced digital landscape, an external digital production agency like REBORN can provide the expertise and resources you may lack. Staying current with industry trends and offering a wide range of skills keeps your brand competitive.

  • Expertise: From 3D animation to virtual reality, our team fills skill gaps you might have.
  • Resource Allocation: With REBORN handling digital production, your internal team can focus on other critical areas like strategy and customer engagement.
  • Cost-Efficiency: Hiring a full-time, in-house digital production team can be expensive. With REBORN, you get access to top-tier talent without the overheads.
  • Fresh Perspective: Sometimes, an external eye can spot opportunities or solutions that an internal team might overlook.
  • Speed to Market: With a dedicated team and established processes, we can produce and deploy digital assets faster, giving you a competitive edge.
  • Trend Awareness: We’re always up-to-date with the latest industry trends and technologies, ensuring your digital assets never feel outdated.

By partnering digital production for your marketing team with REBORN, you’re not just outsourcing tasks but gaining a strategic partner committed to elevating your brand.

Feel free to reach out to REBORN for digital production services in Australia.

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