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Unilever

2024

Media

Strategic media planning and buying for impactful brand growth.

We develop successful and effective social media campaigns by using data and insights from each channel. Our social strategies work to establish engaged consumers and communities that are ever-growing and build your brand through user insight and community influence.

We have a strong understanding across each of the major social platforms, including Facebook, Twitter, LinkedIn, Instagram, Snapchat, Google+, Pinterest, and YouTube.

We develop successful and effective social media campaigns by using data and insights from each channel. Our social strategies work to establish engaged consumers and communities that are ever-growing and build your brand through user insight and community influence.

We pair the content we create with the latest Search Engine Marketing ( SEM) tactics in order to apply a clearly lead digital strategy and provide you with the highest Return on Investment (ROI).

With our analytics and paid media experience in reach and engagement metrics, we are able to implement and drive effective results through paid social.

Our Programmatic Advertising Strategy is rooted in data and analysis. We are continually updating our capacity of automated ad buying so that we are able to deliver not only efficient but also highly effective results.

We make your automated advertisement purchase power more effective by constantly reanalysing the data generated, in order to make smarter, more effective buys in the future.

Programmatic’s ever-growing technology allows us to get the exact message we want to the correct audience at the appropriate time.

Digital media is at the forefront of the human experience. Social platforms shape culture and drive action. Search engines focus attention and enable navigation. Online advertising offers unprecedented market access and relevance. REBORN combines innovative social strategies with creative search marketing for a complete digital media solution.

From digital images and videos to immersive time-lapse and 360 videos, we create engaging media content and deliver it effectively to maximise attention and impact. We implement a programmatic strategy across media channels, with deep analysis driving market insights, accelerating market reach, and ensuring relevance for maximum spending efficiency.

Creative Media Solutions

  • Social Media – REBORN works with all major social media platforms, including Facebook, Twitter, Instagram, LinkedIn, Snapchat, Google+, Pinterest, and YouTube. We understand the heart and soul of each platform and implement unique strategies that highlight the advantages of each channel. We offer insights into the social media experience and develop effective social campaigns tailored for each platform and business.Social media represents an exciting opportunity for most brands to get up close and personal with their market. When the right media is combined with the perfect platform, you can find, engage, and motivate your market. Our social strategies build communities and drive action by targeting and engaging people on their own terms.
  • Search Engines – REBORN works with Google and other search engines to deliver innovative paid advertising campaigns. Search engine marketing (SEM) puts digital content front and centre based on targeted keywords and contextual intelligence. SEM provides a fantastic return on investment, with insight, analytics, and automation combining to create content and refine messaging over time.Our programmatic strategy is rooted in data and analysis. We are continually updating our capacity and delivery protocols, with automated buying giving us the power to deliver highly effective results at minimum cost. As the most powerful example of targeted advertising, SEM offers unprecedented market relevance and reach.

Frequently Asked Questions

What are digital media services?

Digital media includes rich images, inspiring videos, funny GIFs and all other visual content represented in digital format. We specialise in digital media, with our team involved with creating content and placing it carefully in the perfect social media platforms and search engines for maximum exposure.

What is the use of digital media?

Digital media is a powerful force in every aspect of modern life. From our social lives to our professional lives and beyond, digital images and content are used to communicate meaning and add value everywhere we go. Companies that embrace and leverage digital media are in a great place to influence behaviour and drive action.

Is digital media the same as social media?

Digital media and social media are distinct but related entities. Digital media includes images and video content, and social media describes the digital platforms used to transmit this content. While digital media often proliferates on social media, it can also be used for websites, search engine marketing, and internal corporate documents, among other applications.

How can I utilise digital media?

Digital media can be used in countless ways, with each business and industry sector having its own unique relationship to digital content. The vast majority of businesses utilise digital images and video content for their website and social media campaigns. It is also common to use digital media for blogs, internal training videos, press releases, industry conventions, and much more.

What makes your digital media services different?

REBORN is a digital media company with a twist. We provide a complete marketing and online advertising solution and have the expertise required to integrate multiple services for the best possible results. We believe in communication and collaboration to ensure authentic content creation and delivery. We apply technology with purpose to enhance efficiency and maximise savings.

For high-quality digital media services in Australia, please get in touch with the REBORN team.

How does REBORN tackle paid social campaigns?

Paid social is more than just throwing money at Facebook and hoping for the best. First off, we get to know your audience like the back of our hand. How many people clicked on your ad? How many went on to make a purchase?

We track all of that. If something’s not quite hitting the mark, we’re on it. We tweak and adjust until everything’s just right. It’s like tuning a guitar; every string needs to be perfect for the whole thing to sound good.

Lastly, we’re big on communication. You’ll always know how your campaign’s going. We break down the jargon and give it to you straight. No fluff, no nonsense, just results.

How do Amazon Ads fit into REBORN's strategy?

Amazon Ads aren’t just a side gig for us at REBORN; they’re central to our marketing game plan. With Amazon’s massive reach, it’s a goldmine for getting your products in front of eager eyes. We dig deep into audience research to ensure those eyes belong to your ideal customers.

Whether it’s getting people to explore your product further or hitting that ‘buy now’ button, we aim for real engagement. Our team keeps a close watch on how each ad performs. Should an ad start to lag, we’re quick to tweak it, using up-to-the-minute data to guide us. This keeps your ad spend efficient and your ROI on the up and up.

How do Google Ads fit into REBORN's strategy?

Google Ads play a vital role. People often turn to Google with questions, and we aim for your brand to be the answer they discover. Keyword research starts our process, helping us understand what your potential customers seek.

Crafting compelling ads comes next. These aren’t just designed to catch the eye; they’re engineered to drive action. Whether it’s a newsletter subscription or a direct purchase, the goal is to make each click meaningful.

Performance tracking isn’t an afterthought; it’s integral to our approach. We monitor key metrics to gauge the effectiveness of each campaign. Quick adjustments are made if an ad isn’t pulling its weight, ensuring your advertising budget delivers maximum value.

What is programmatic advertising?

Programmatic advertising is essentially automated ad buying. Instead of traditional methods where you’d manually pick where your ads go, this tech-savvy approach uses algorithms to buy digital ad space. It’s a game-changer because it allows real-time auction ad buying, gets your brand in front of the right eyes, and does it all efficiently.

In REBORN’s strategy, programmatic advertising is far from a side gig; it’s a core player. We use it to fine-tune ad placements based on data, not gut feelings. That means we can target audiences more precisely, down to the nitty-gritty details like what time of day they’re most active or what their recent search history suggests about their buying intentions.

So, while programmatic advertising handles the heavy lifting of placing the ads, we focus on crafting the most compelling messages and visuals for those ads. We’re all about synergy here. The blend of smart tech and creative minds ensures that your ads reach the right people and resonate, engage, and, most importantly, convert.

What is BVOD?

BVOD, short for Broadcast Video On Demand, lets you stream TV shows, movies, and other content on your own schedule. No need to wait for a specific airtime; you can catch up or binge-watch whenever you fancy.

At REBORN, BVOD isn’t just a buzzword; it’s a vital part of our strategy. We target it to reach those who have shifted from traditional TV to online platforms for their content fix. The beauty of BVOD lies in its precise targeting options. Age, location, interests, and even device type can be specified, making it a marketer’s dream.

The ultimate goal? To make your brand unmissable. BVOD offers a unique opportunity to showcase your brand to an audience that’s large and highly engaged. When people opt to watch BVOD content, they’re more focused on the screen, which means your ads aren’t just background noise; they genuinely capture attention.

What is Stackadapt?

Stackadapt is a powerful digital advertising platform that zeroes in on the right audience for your brand. Using machine learning, it identifies individuals who are genuinely interested in your products or services. Your ads find their way to these people, ensuring that your message resonates.

At REBORN, we value our partnership with Stackadapt for its precision in targeted advertising. Whether you aim to connect with city-dwelling hikers or any other niche group, this platform delivers. Efficiency and smart budget use are the name of the game here.

Real-time analytics are another key feature of Stackadapt. These insights allow us to adjust your campaigns for optimal performance continually. Think of it as a dynamic, data-driven approach to getting the most out of your advertising spend.

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