How a full service digital marketing and advertising agency can help you work smarter
As a brand manager, you may be familiar with the benefits of working with agencies for all areas of your marketing needs. A web agency for your website, a digital marketing for your Facebook and Google ads, Media Agency for your Traditional advertising and of course an advertising agency for your Creative. Such a mix of agencies can help you, but typically can require larger internal teams to manage the agency village to ensure the communication and briefing process ensures you get the best result for the campaigns and budget.
As the mix of media and creative changes within agencies and brands, you may be wondering if it’s worth considering switching to a full-service agency that can provide both creative and media services.
Even if you’re currently using a two-agency mix, one for creative services and one for media – and may be hesitant to change what seems to be a working system, we outline below several benefits to using a full-service agency that can handle both creative and media services.
Here are a few reasons to consider making the switch:
- Streamlined communication and coordination. When working with two separate agencies, communication and coordination can sometimes be a challenge. By working with a single agency that can handle both creative and media services, you can streamline the process and ensure that your marketing and advertising efforts are seamlessly integrated.
- Better alignment of creative and media strategies. A full-service agency can ensure that your creative and media strategies are aligned and work together to achieve your overall marketing and advertising goals. This can help to create a cohesive brand image and maximize the effectiveness of your campaigns.
- Cost savings. Working with a single agency can often result in cost savings, as you won’t have to pay separate fees to two different agencies. In addition, a full-service agency may be able to offer discounts or bundled pricing for multiple services.
- Single point of contact. Working with a full-service agency means that you’ll have a single point of contact for all of your creative and media needs. This can be especially beneficial if you have limited internal resources to manage multiple agency relationships.
Of course, it’s important to choose the right full-service agency to ensure that you get the best results. Here are a few things to consider when searching for such an agency:
- Determine your brand’s specific needs and goals. This will help to narrow down your search and ensure that you find an agency that is well-suited to meet your needs.
- Consider the size and scope of the agency. Decide whether you prefer a larger, well-established agency or a smaller, more specialised boutique agency.
- Look for an agency that values open and transparent communication and is willing to work with your business to achieve your goals.
- Consider the agency’s pricing and payment terms. Be sure to ask about fees and any additional costs, as well as billing practices and discounts or promotions.
- Look out for red flags, such as an agency that promises quick or unrealistic results or is unwilling to provide references or case studies.
- Choose an agency that is transparent about their methods and processes and is willing to answer any questions you may have.
- You might be thinking, “Jack of all trades, master of none” but ask about your selected agencies mastery in your category, because that in the end will be the way that a combined agency service will give you the best result.
By following these tips, you can find a full-service digital marketing and advertising agency that is the right fit for your brand’s needs and goals. Such an agency can help to streamline communication and coordination, align creative and media strategies, offer cost savings, and provide a single point of contact for all of your marketing and advertising needs.
It’s also important to establish clear lines of communication and set expectations with the agency from the outset. This can help to ensure that both parties are on the same page and working towards the same goals. It’s a good idea to have a written contract in place that outlines the scope of work, payment terms, and any other relevant details. This can help to protect both your brand and the agency and can serve as a reference point if any issues or concerns arise.
In addition to setting clear expectations, it’s also important to be open to feedback and willing to collaborate with the agency. A full-service digital marketing and advertising agency can bring a wealth of knowledge and experience to the table, and it’s important to take advantage of this resource. By working closely with the agency and being open to their suggestions and recommendations, you can maximize the effectiveness of your marketing and advertising efforts.
Finally, it’s important to track and measure the results of the agency’s work. This can help to ensure that the efforts are delivering the desired results and to identify any areas that may need to be adjusted. A good agency will be able to provide regular reports and insights on the performance of campaigns and should be open to discussing any changes or adjustments that may be necessary.
In conclusion, switching to a full service digital marketing and advertising agency that can handle both creative and media services can bring numerous benefits to your brand or business. By choosing the right agency, setting clear expectations, and being open to collaboration and feedback, you can streamline communication and coordination, align creative and media strategies, save costs, and have a single point of contact for all of your marketing and advertising needs.