Innovative Marketing Strategies For Travel & Tourism Brands

The travel and tourism industry remains one of the biggest economic sectors in the world despite a tumultuous couple of years dealing with hard-hitting challenges. As we look forward to the future, businesses are starting to think about marketing strategies for travel and tourism brands to cut through the noise and stand out from the crowd. 

At REBORN, we believe the secret to bringing creative and innovative travel brand marketing to consumers can be found by digging deep into the insights, finding human emotional connections, and tapping into the desire to explore. 

Travel and Tourism Marketing Strategies

So, let’s look at some innovative travel and tourism marketing strategies that will help your brand get noticed.

Build a Narrative with Insights

Research can often offer meaningful insights and point us in the right direction when conceptualising the travel marketing strategy for your brand. 

When developing a travel brand marketing strategy for North Stradbroke Island, our REBORN team used research from the University of Queensland to build the narrative for the campaign. Studies found that 73% of visiting tourists return to North Stradbroke Island, which helped inform the marketing messaging centred around creating ongoing holiday traditions.

Utilising Data for Storytelling

Analyse Consumer Trends

Use data analytics to understand travel preferences and trends.

Craft Stories That Resonate

Develop narratives based on insights that connect emotionally with potential travellers.

Sell the New World of Travel

As we move into a new era of tourism, there will be a renewed focus on finding innovative digital marketing strategies for travel agencies. As consumers look to voyage back into the world, plenty will seek to rely on convenient, all-inclusive experiences. 

One of our most successful travel and tourism marketing strategies was for New Caledonia, where we focused on selling a holiday destination that had ‘the lot.’ If you’re looking for a marketing strategy for your travel agency, understand the desires of your consumers and deliver those messages packaged in an effective marketing campaign.

Digital Marketing Innovations

Leverage Social Media

Utilise platforms like Instagram and TikTok to showcase destinations in engaging formats.

Virtual Reality Tours

Offer virtual experiences of destinations to entice future visits.

Tap into Human Behaviours

Help people remember the joys of the rituals of travel by using this feeling to build the backbone of your travel marketing strategy and campaign. An effective travel brand marketing campaign might tap into human behaviours by depicting the small tasks that go into making a holiday special — the planning, the packing, the airport check-in, and the big reveal when arriving at the destination.

Celebrating Travel Rituals

Highlight Pre-travel Excitement

Share content focusing on the planning and anticipation stages of travel.

Showcase Authentic Experiences

Use real stories of travel rituals to connect with audiences.

Emotional Connection

Escapism is a great travel and tourism marketing strategy. And now, more than ever is the perfect time to use this emotional connection for your brand campaign. Our recent campaign with Tourism Vanuatu helped people picture a holiday where they could step away from their busy lives and delve into the picturesque landscape of an idyllic island destination. This travel marketing strategy lets consumers dream of escapism, draw connections to the brand, and ultimately drive them to book a holiday.

Crafting Campaigns Around Escapism

Visual Storytelling

Use captivating imagery and videos to depict idyllic destinations.

User-Generated Content

Encourage travellers to share their escape stories, enhancing the emotional appeal.

Listen to Consumers

You don’t have to dig deep to hear what consumers say about the travel and tourism industry. Use your resources to tap into these conversations and let those insights help inform the focal point of your next brand campaign. Feedback is a handy tool for determining how to build your brand narrative and marketing campaigns.

Consumer Feedback Integration

Social Listening

Monitor social media and review sites for real-time feedback.

Engage and Respond

Actively engage with consumers’ feedback to show that their opinions are valued.

Develop Innovative Travel and Tourism Marketing Campaigns with REBORN

Bring your brand into a new era with innovative travel and tourism marketing strategies developed and executed by our team of digital marketing experts at REBORN. We will work with you to capture the essence of your brand identity by bringing creative marketing concepts to your consumers. For over 20 years, our digital agency has been creating meaningful, standout marketing strategies for brands across Australia with impressive results. 

Learn more about our services, check out our previous work, or get in touch with one of our experienced REBORN marketing team and receive a free consultation today.