The REBORN Blog

Russell Turner

Strategy Director

Design
09.11.2016

Remember Your Brand When Designing Your Customer Experience

As customers flit between online and offline dimensions, brands scramble to keep up. It’s become a strategic marketing imperative to provide a seamless and effortless customer experience across online and offline customer touchpoints.

Crystal Robinson- Carroll

Business Management Executive

Design
19.10.2016

Spotlight on Gen Z: the Generation your Brand May be Missing

Unique in their primarily digital access to the world around them, they have a new threshold of behaviours and beliefs differing from the currently-hot Gen Y target. Though young, this generation already holds a strong economic influence, and brands are truly missing an opportunity if they haven’t already begun to market directly to these individuals.