eq.digital marketing strategy & planning
Every action we take is insight-driven and supported by research and data.
This allows us to create effective digital marketing strategies across every discipline, including brand, communications, social, content and media strategy.
Based on your company or business’ scale, you will have many layers of your strategic planning and marketing strategies. As a digital strategy agency in Sydney, we do everything to understand your brand’s strengths and weaknesses and leverage opportunities to distinguish your brand within the market.
By generating distinct digital strategic initiatives that will improve brand strength, enhance engagement with consumers, and increase coverage, we ultimately ensure return on investment (ROI).
In REBORN, everything we do is guided by a strategy.
Our digital marketing strategy and planning services aim to provide a foundation and process for attaining our clients’ corporate objectives by identifying the purpose and goals of their content development. To begin content planning, we visit with our clientele and learn about their company and brand goals, as well as their industry and target demographic.
As a result, we discover the usual route to purchase for their target demographic, and we utilise this information as a framework for creating engaging content. We establish success criteria and make sure the approach aligns with those criteria as the project advances.
FREQUENTLY ASKED QUESTIONS
Strategic marketing and promotion strategies can be divided into various levels depending on the size of your organisation or industry. For us in REBORN, understanding your brand’s strengths and shortcomings is paramount. We then look for ways to use these insights to help you stand out in the market. Search engine optimisation Sydney is just one part of a complete content marketing strategy.
By developing different digital strategy initiatives that promote brand strength, enhance customer interaction, and expand coverage, we eventually assure return on investment.
- Take a close look at your marketing plan often.
For marketers, it’s imperative that they monitor changing consumer patterns and the broader social, economic, and political forces that shape them. This entails, among other things, modifying creative and amending ad placements to reflect changes in targeting.
By regularly assessing your approach, you’ll be able to deal with problems as they arise, keeping you in step with client demands.
Marketers are supposed to be flexible, which means they can’t afford to take a break at any time. As long as the market is moving, you should maintain an ear to the ground to hear about new developments.
- Increase the value of the customer over the long term.
Existing clients are far easier to keep once you have them than obtaining new ones. Here, be sure to use your current customer relationships to help support your marketing effort and propel your company forward. Identifying high-value consumers, engaging your clients across all channels, and creating a lookalike audience are a few things to consider if you want to boost customer value.
It’s easy to keep consumers if you know what they need and when you can deliver it. This will help you build long-term relationships with them.
- Predictive analytics can save you time and money.
When it comes to calculating and increasing return on investment, predictive tools and analysis are quite effective. Make use of the information gathered by algorithms and data to understand better and forecast customer behavior. This technology is critical in marketing because it identifies clients who are likely to buy a product or seek a service.
Predictive analytics can help you plan and design marketing campaigns that will deliver results for your marketing efforts. While marketing is all about knowing your customers’ preferences and wants, predictive analytics is exactly what it is. This is exactly what predictive analytics does for your customers’ problems.
- Use automation technology to your advantage.
As a result of its capacity to do repeated tasks, automation has become an essential tool in marketing. More companies are incorporating it into their promotional activities to take advantage of the automation industry’s projected more than 6 billion dollar growth by 2024.
Automation makes it simple to manage email lists, save photographs and documents, automate client service operations, and do a slew of other duties. Spend some time identifying services that can be automated to eliminate the need for human involvement.
- Produce informational content that speaks to your clients.
Advertisers who overburden their customers with irrelevant advertising and emails will lose customers. When building a relationship with your clients, make sure your company stands out by providing tailored content. Creating engaging and relevant content with an eye toward your target audience is critical to any successful marketing effort.
Do not forget the importance of creating user-centric, meaningful, and relevant content throughout your time here. Sending out emails that are attentive to the demands of your customers will ensure that they do not end up in spam, which is excellent for your business.
Research and data are the foundation of all our projects. As a result, we can develop comprehensive digital advertising services that cover everything from branding and communications to social media and content.
You can also check out our email marketing services to personalise your campaigns and provide targeted content.
At REBORN, we don’t just stick to the old playbook. Our strategic planning is deeply rooted in data and research, allowing us to craft compelling digital marketing strategies that span multiple disciplines. This includes brand development, communications, social media, and content strategy. We adapt our approach based on the scale and needs of your business.
Data serves as the cornerstone of all our projects. We use it to understand consumer behaviour, forecast trends, and measure ROI. This data-driven approach enables us to offer comprehensive digital advertising services that cover everything from branding to social media. Through a range of tools we can use your first party data and additional sources of second and third party data to get to the insights we need to shape effective strategies for your brand.
As an independent agency, adaptability is our strong suit – we achieve this through three key principles:
- Real-time Data Monitoring: We use advanced analytics tools to track consumer behaviour. For example, we monitor shopping trends during the holiday season to adjust ad placements and promotions.
- Adapt and Pivot: If a social media platform introduces a new feature like Instagram did with Reels, we quickly adapt our content strategy to include this new format, ensuring we leverage all available channels.
Consumer Surveys: Periodically, we conduct surveys to gauge consumer sentiment and preferences. This direct feedback informs our future strategies.
Definitely, one strategy we employ is the use of loyalty programs. We implemented a points-based omni-channel system for a quick service retail client that rewarded customers for repeat purchases. This encouraged repeat business and gathered valuable data on purchasing habits. We used this data to personalise future marketing campaigns, making them more effective and further strengthening customer relationships.
Here are other ways we can help to increase customer retention:
- Loyalty Programs: As mentioned, we use points-based systems to incentivise repeat purchases. These programs often include tiered rewards, encouraging customers to reach higher spending levels for better perks.
- Personalised Marketing: Using data analytics, we segment your customer base and send personalised emails or offers. For example, if we notice a group of customers frequently purchasing pet supplies, we’ll target them with special offers.
- Customer Feedback Loops: We implement post-purchase surveys and reviews to understand what’s working and what’s not, allowing us to refine our strategies continually.
Predictive analytics revolutionises how we approach marketing. For a healthcare client, we used predictive analytics to identify when people were most likely to seek health services based on seasonal trends and past behaviours. This allowed us to time our advertising campaigns for maximum impact, ensuring that the client’s services were top of mind when consumers most likely needed them.
Here are other ways we utilise predictive analytics:
- Seasonal Trend Analysis: To forecast future trends, we scrutinise past sales and engagement metrics. Take fitness-related purchases, for example. A surge every January prompts us to intensify our marketing in that category as December winds down.
- Behavioural Forecasting: Machine learning algorithms help us anticipate a customer’s next move. By studying past interactions and purchases, we get a good sense of what might catch their eye next.
- ROI Predictions: Before launching any campaign, we use predictive models to estimate its success, helping us allocate resources more effectively.
Automation is integral to our service offering, especially given its ability to help us scale our client campaigns without making it cost prohibitive. . We use it to manage email lists, automate customer service operations, and handle various other repetitive tasks. This frees up your time and resources for more strategic activities.
Content relevance is crucial for us. For example, we created a series of blog posts and social media content for a travel agency client focused on “staycations” when international travel was restricted. This resonated with the audience looking for travel experiences closer to home. The campaign saw higher engagement rates and increased bookings for local travel packages.
Here are ways we ensure content relevance:
- Audience Segmentation: We divide your audience into segments based on demographics, interests, and behaviours. This allows us to create highly targeted content. For example, we might make different content streams for a skincare brand for teenagers, adults, and seniors.
- Content A/B Testing: We often run A/B tests to determine which types of content resonate most with your audience. This could involve testing different headlines, images, or landing pages.
- Real-time Content Adjustment: If we notice that a particular piece of content is performing exceptionally well, we’ll quickly produce more of the same type, ensuring we always give your audience what they want.
We aim to deliver results that meet and exceed your expectations by employing these tailored strategies.
Yes, we do. Our email marketing services are designed to personalise your campaigns and deliver targeted content. This ensures that your emails are opened and acted upon, contributing to your overall marketing success.